FractionalChief MarketingOfficer
A Builder's Perspective
Marketing leadership for the decisions and execution your team needs to connect.
If you need someone to lead marketing alongside your team—not just advise from the sidelines—I can help set priorities, connect marketing and sales, guide people and partners, and keep execution accountable to business goals.
Selected Client Experience
More than 5,000 client campaigns across industries, business models, and stages.
Amazon
Toshiba
Sam's Club
LegalZoom
The State of New Jersey
Blue Mercury
Aeropostale
Marriott Hotels
How I HelpYour Company
The role adapts to what your company needs most: strategic clarity, experienced leadership, stronger execution, and greater accountability.
Clarify The Strategy
I assess your market position, customer priorities, competitive environment, current channels, and performance data. From there, I help leadership establish a focused marketing strategy tied to the company’s commercial objectives.
Connect Marketing To Revenue
I work with marketing and sales leaders to improve how demand is created, qualified, measured, and converted. The goal is a clear view of where investment is working, where opportunities are being lost, and what deserves attention next.
Lead People & Execution
Strategy only creates value when teams can execute it. I help define responsibilities, establish operating rhythms, guide internal talent and agency partners, and give leadership an experienced point of accountability for marketing.
MyApproach
Understand The Business First
I learn how the company makes money, where growth is constrained, what customers value, and how leadership defines success.
Work As Part Of Leadership
I help owners and leadership teams make informed decisions about priorities, resources, talent, and investment.
Build Capability That Lasts
I put practical systems, reporting, team structure, and decision-making processes in place so the organization becomes stronger over time.
"More than two decades of building companies gives me an operator’s perspective on marketing investment, team leadership, changing direction, and business performance."
Frequently Asked Questions
When is fractional CMO leadership useful?
When marketing needs a leader to set priorities, guide the team and partners, and connect execution to company goals—not just an outside recommendation or a campaign deliverable.
Will Ken work with our existing team and agency partners?
Yes. Ken can work alongside leadership, internal talent, and agency partners to clarify responsibilities and keep marketing decisions connected to execution.
What if we do not know why marketing is underperforming?
A marketing and revenue audit may be a better starting point if the underlying cause is unclear. Fractional CMO work is for companies that need ongoing marketing leadership, including making decisions as new evidence emerges.
How is this different from advisory or an agency?
An advisor helps leadership evaluate choices; an agency delivers defined services. A fractional CMO takes a more active leadership role across priorities, people, partners, and marketing execution.
Explore The Right Fit
Not sure whether you need a diagnosis, advice, or ongoing marketing leadership? Explore the thinking and experience behind the work.
Need marketing
leadership?
Tell me what your team is working through. You do not need to have the role figured out yet.
Hire Ken