KWKen Wisnefski
Hire Ken

Privacy & Analytics

HOW THIS SITEUses Analytics

This site uses first-party analytics and third-party services to understand which pages people find useful, how visitors arrive, what they search for, and which businesses may be interested in Ken's services.

What is collected

  • A randomly generated pseudonymous visitor identifier stored in your browser.
  • A randomly generated session identifier that lasts for the current browser tab session.
  • The pages viewed on this site and the time of each analytics event.
  • Referral information and campaign parameters, including source, medium, campaign, and the referring domain when available. Full referring URLs and their query strings are not stored. Campaign values may contain information placed there by the link creator.
  • Search terms you submit through the site search and the number of matching results. Search terms are stored as entered, so avoid including personal or sensitive information.

What is not collected

  • Raw IP addresses are not stored in the first-party analytics database.
  • Contact-form content is not stored as a first-party analytics event.
  • A successful contact submission is counted anonymously, without names, email addresses, or messages in analytics.
  • The first-party analytics database does not store precise location data.

If you submit the contact form or exit-readiness scorecard, your contact details and message or assessment answers and score are stored separately so Ken can review them and respond to your inquiry. They are not added to the first-party analytics described on this page.

The interactive exit-readiness scorecard calculates results in your browser without requiring contact details. Viewing your results does not submit your answers to Ken. You can choose to contact Ken afterward through the Hire Ken page.

Third-party tracking

Google Analytics and RB2B tracking scripts currently load when you visit the site. These services receive information directly from your browser and operate under their own privacy practices.

  • Calendly loads when you open the scheduling window, not when you first view the page. Booking details you provide are handled by Calendly and shared with Ken to arrange your meeting. Calendly may also receive browser and network information and use cookies under its own Privacy Policy.
  • Google Analytics measures visits and site usage. Google may receive page activity, referral information, browser and device details, network information including your IP address, approximate location, and cookies or similar identifiers. Learn more in the Google Privacy Policy.
  • RB2B is used for business visitor identification and sales intelligence. RB2B may receive page activity, referral information, browser, device and network identifiers, and may associate a visit with business or professional information available to it. Learn more in the RB2B Privacy Policy.

Third-party retention is controlled by those providers and is not the same as the first-party analytics retention described below.

Storage and retention

The visitor identifier is kept in your browser's local storage until you clear site data. The session identifier is kept in session storage and normally ends when the browser tab is closed. Analytics event records currently have no automatic deletion schedule and are retained until they are manually deleted.

Your choices

You can reset the pseudonymous identifiers by clearing this site's local and session storage in your browser. Blocking browser storage may also prevent the identifiers from persisting, although an in-memory identifier may still be used during the open page session. Browser privacy tools or content blockers may also limit Google Analytics and RB2B, subject to how those tools operate.

Consent controls

The analytics and business-identification scripts described above currently load without an on-site consent control. Because this site is publicly available and may be visited from regions where non-essential analytics storage requires advance consent, a consent control should be added before intentionally targeting visitors in those regions. This disclosure does not replace consent where local law requires it.

Last updated September 3, 2026.