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Breaking Down the Marketing Brilliance Behind Gritty
W
WebiMax Newsroom
Editorial Team
•2 MIN READ
ASI Media interviewed Ken Wisnefski, a social media marketing expert and founder of WebiMax, about the public reaction to the Philadelphia Flyers' new mascot, Gritty.
Ken explained how the mascot's unconventional design helped generate attention and brand value, and why brands must innovate rather than imitate to create authentic social media buzz.
From coverage to conversation
Explore what this means for your business
For more context on Ken’s business-building experience and how it informs his advisory work today, explore the links below.