Ken Wisnefski on The Leverage Project Podcast: Rebuilding the Revenue Engine for the AI Era

Ken Wisnefski joined The Leverage Project Podcast for an episode titled "Rebuilding the Revenue Engine for the AI Era." In the conversation, Ken draws on more than 25 years of building digital businesses to explain how AI is reshaping the way companies generate revenue — and where humans still make the difference.

I'm less of a believer in AI replacing people on a large scale, and more of a believer that these tools enable us to do that much more.

The discussion covers how founders and revenue teams should rethink their processes around AI, the pitfalls of chasing automation for its own sake, and the practical ways Ken applies these ideas at Revenue Engine Partners.

Listen to the full episode on Spotify