“It’s tough to say what the precise U.S. demand for tourism to Cuba is at this moment,” said Ken Wisnefski, founder and CEO of Webimax. “Will U.S. tourists view Cuba as a tropical getaway like St. Martin, or do they view it more curiously due to its historical significance and strained relationship with the U.S.?
Cut to the Chase“You want an infographic to be vibrant and visually appealing; too much text can take away from the overall design,” says Ken Wisnefski, CEO of internet marketer WebiMax.
“Bullet points about stats and facts work best—even a numbered list of ‘How To’ or ‘Did you know?’ information works well.”
It can feel at times that as soon as you nail down a good strategy, Facebook changes something that can be detrimental to that strategy. However, Facebook implemented an ad platform last November that makes using geo location exceedingly simple called Local Awareness Ads, and I recommend businesses take a look at it. Using ads based on geo location is when ads are pushed out to people’s mobile devices within a given radius of a business, and is a good example of how a company can use mobile technology to attract more foot traffic. Businesses can design their ad and then choose a radius around their business as small as one mile.
Imagine you were looking for a gadget online. You saw one in particular you liked, but decided not to buy it. Later in the week you are walking through the mall, you sit down on a bench for a minute to look at your phone. You look at your Facebook newsfeed when you see an ad for the very same gadget you were looking at earlier, and it’s on sale at a store just 50 short feet from the bench you’re sitting on. Why not? – Ken Wisnefski, WebiMax
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Wisnefski concluded, “All eyes are on what’s next for Yahoo, and as T.V. content migrates online, buying cable networks could be part of a winning strategy.”
Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It’s always been famous for 140 characters, but in the coming months, it’s poised to expand that limit greatly.
WebiMax CEO Ken Wisnefski had this to say about Twitter’s plans: “Unlike Facebook, Twitter hasn’t been as interesting to marketers because it’s a ‘quick hit’ scenario without stickiness for strong ad development. A more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue.”
As he notes, “While most wouldn’t deny social media’s and in particular Twitter’s influence in our digital lives, Wall Street to a large degree has been skeptical of Twitter’s ability to monetize through ad revenue.”
“While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying,” Wisnefski adds.
In this Clip from The Willis Report, Ken Wisnefski discusses the difficulties people are having returning their unwanted holiday gifts, with host Gerri Willis on Fox Business.
“Touch screens have provided a decidedly more direct way to interact with apps, and most of us are familiar with this on our smart phones and tablets,” he said.
“Taking that a step further, marketers can experiment with the placement of products on a screen to force gestures that are engaging with vibrations, sounds and visuals.”
The impact of Tinder, the dominant online dating app, says much about what haptic could become. Testing revealed that the swiping functionality (swipe right if interested, left if not) is one of Tinder’s most fun aspects. Its influence has become pervasive, so much that swiping left with the thumb has become an understood and definitive gesture for rejection in our actual physical world.
“Think about that when designing your app,” Mr. Wisenefski said. “Haptic technology can provide a huge opportunity for marketers, especially on their mobile devices.”
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“Television content providers will shift their focus over to digital streaming as people turn primarily toward online for episodic programming, with exclusive online brands like Netflix, Hulu and now HBO offering content online. This is already causing a lot of concern for TV and cable networks as well as carriers, who tend to rely on revenue from both providing Internet service and digital cable. This will bring the net-neutrality debate into the spotlight, and lead to more folks understanding the issue and what’s at stake. The changes that have taken place so far have strongly benefited the consumer, so business will have to be very careful with the stand they take on this hot-button issue.” – Ken Wisnefski, founder and CEO, WebiMax
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“A lot of stars do buy fake followers to pad their follow numbers and many just attract fake spam accounts that try to piggyback on their fame,” said Ken Wisnesfki, CEO and founder of WebiMax. ”Companies and brands will cozy up to celebs and pay big bucks to get them to broadcast a message.
To effectively introduce branded content without compromising your relationship with consumers, offer helpful and insightful information that the reader can use. “Include valuable information that provides the answers that users are looking for. You don’t want to give away the store, but provide something that makes it clear that your brand is a trusted resource, and put a call to action in your content,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.
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In this clip from Fox Business, Ken Wisnefski discusses Amazon’s new ‘Make an Offer’ feature which lets users haggle with sellers over the price of fine art and collectibles, with ‘The Willis Report’ host, Gerri Willis.
Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, believes not having a holiday party could cost a company more in the end.
“When I have asked our employees to recall their favorite moments on their jobs, they almost always cite either a holiday party or an office get-together,” he said in a news release.
When it comes to holiday gifts at the office, when your job and reputation are on the line, it’s not just the thought that counts.
Ken Wisnefski, CEO of Internet marketing firm WebiMax, based in Camden, New Jersey, learned that lesson the hard way.
“A few years back, I went through a lot of trouble getting everyone gift baskets with gourmet coffee, holiday nuts and cookies,” Wisnefski told ABC News. “I heard a lot of people saying, ‘Oh, we already have so many cookies. I don’t want to eat too much.’ And others were saying, ‘I hate nuts.'”
Wisnefski learned a lesson from the experience: While some people might be ecstatic if a co-worker bestowed a generous gift of gourmet coffee, others might prefer a spot of tea.
Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, said not having a holiday party can hurt morale and productivity. Failing to consider morale, he said, could lead to higher employee turnover rates and more conflicts between employees.
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Ken Wisnefski won Most Admired CEO in the entrepreneur category by the Philadelphia Business Journal.
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In this article from Target Marketing, author Ken Wisnefski highlights a little known feature that helps businesses keep track of their social media teams:
A Facebook Business Pages feature makes it a little bit easier to monitor posts—the name of the person who publishes each post is listed under the company name.
This information is only visible to page administrators, not the general public. This behind-the-scenes update is an effective way for brands and agencies to see exactly who is posting each and every status.
To the average social media user, this may seem like a small update. But to brands and agencies, it’s hugely important.
“I feel very strongly that we’ve ventured into somewhat of a renaissance era into the digital marketing world, if you will, and that includes social media. Obviously, a lot of different IPOs and evaluation that we talked about earlier, all really kind of come back around into what’s going on and either social media or digital marketing in general.”
“So, I feel there’s a lot of intrigue and interest and ultimately this vertical lead generation being an aspect to that and ultimately we’re seeing a lot of companies that have had followed the more traditional marketing paths, ultimately really start to abandon TV advertising, billboard advertising, magazine advertising, and really investing in digital marketing. I think that now is a really intriguing and good time to be really invested in this type of vertical and, obviously, I think we’ll continue to see a lot more interest from large companies in this area as well.”
Ken Wisnefski talks with Fox Business’ The Willis Report host Gerri Willis about the pitfalls of waiting until the last minute too do their online Christmas shopping.
Ken Wisnefski was interviewed for the Staten Island Advance to talk about how mobile technology and social media is impacting marketing on Black Friday.
“Facebook has just made it easy for small businesses to start implementing geo location into their marketing quickly and in a mobile medium that most people are familiar with,” said Ken Wisnefski, digital marketing expert and CEO of internet marketerWebiMax.
“What that means is a business can post an ad that will target people within a certain mile radius of the business itself,” said Wisnefski.
Ken Wisnefski was profiled in CBS Philly online to talk about his success being an entrepreneur and to offer advise to those seeking a career in business management.
“Knowing how to delegate tasks and who to delegate them to is a skill, but don’t be above tasks. Know when to step into those tasks and learn some of the process behind your business, otherwise you won’t understand where the problems are, and surely won’t know how to solve them.”