It can feel at times that as soon as you nail down a good strategy, Facebook changes something that can be detrimental to that strategy. However, Facebook implemented an ad platform last November that makes using geo location exceedingly simple called Local Awareness Ads, and I recommend businesses take a look at it. Using ads based on geo location is when ads are pushed out to people’s mobile devices within a given radius of a business, and is a good example of how a company can use mobile technology to attract more foot traffic. Businesses can design their ad and then choose a radius around their business as small as one mile.
Imagine you were looking for a gadget online. You saw one in particular you liked, but decided not to buy it. Later in the week you are walking through the mall, you sit down on a bench for a minute to look at your phone. You look at your Facebook newsfeed when you see an ad for the very same gadget you were looking at earlier, and it’s on sale at a store just 50 short feet from the bench you’re sitting on. Why not? – Ken Wisnefski, WebiMax