Category Archives: Press

Ken Wisnefski in The Street on how Google’s Pixel Could Upend the Smart Phone Industry

Apple and Samsung Electronics periodically trade places dominating the smartphone market. However, Apple recently angered many by removing the headphone jack from its latest devices, and Samsung Electronics blew a crater into the cellphone market with its latest feature, exploding batteries. These missteps by two top players may have created an opportunity just in time for the […]

Ken Wisnefski in The Street.com on Rumored Twitter Sale

Twitter (TWTR) investors are seeing a nice boost in share price today on rumors of a sale. Of the two companies looking to buy the troubled social media platform,Alphabet‘s (GOOGL) Google and Salesforce (CRM) , Alphabet appears to be the one most likely to be able leverage Twitter’s data and user base to drive revenue… […]

Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street

Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. […]

Ken on CBS3 Eyewitness News – Momentum in Camden

CAMDEN, NJ (CBS) – Dreams are taking shape along the Camden Waterfront. The city’s planning board has approved a new 156-unit apartment building next to Campbell Field to compliment the billion-dollar Camden Waterfront mixed-use development project. The apartments will be developed by Dranoff Properties which also did the Victor Lofts. They will be incorporated into […]

Move Over Emoji, Here Comes Giphy – from Mobile Marketing Watch

WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch I know new smartphone users in their 70s who not only use emojis, but talk about the meanings and nuances behind them. In 2015 Oxford Dictionary named (smiley face with tears of joy) its word of the year. I […]

Authentication Is Crucial in the Collectibles Market

The 69th anniversary of Jackie Robinson’s breaking the color barrier in Major League Baseball is a good time to speak about collectibles as an investment and about authentication. This week, Collectors Café, a company for which my company WebiMax handles the digital marketing, unveiled the original signed Jackie Robinson contracts for both the Brooklyn Dodgers and […]

Ken Wisnefski in Avalara TrustFile On Why Your Ecommerce Site Should Have a Blog

Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest. A recent unscientific survey […]

Ken’s Article in Financial News Site The Street: The Future of Elections: Presidents Will Be Chosen Online, and Ad Budgets Will Follow

Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next — not via online ballot box, […]

Ken in Luxury Daily on Twitter’s 4th Quarter

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow. “As agencies have figured out Adwords and gotten more optimized on that platform, Adwords itself has gotten more expensive,” Mr. Wisnefski said. “A percentage […]

Ken Talks Twitters Fourth Quarter Earnings With Chantal Tode of Mobile Marketer

Social influencers Another possible move Twitter could make would be to partner with influencers, who are becoming an increasingly important part of the mobile social marketing landscape. “The return of co-founder Jack Dorsey, who knows the product and perhaps the best direction forward, has yielded some interesting propositions for ad agencies looking to spend money,” […]

Ken Wisnefski Quoted in Marketing Mag on Twitters 10,000k Character Proposal

Marketers everywhere felt a great disturbance in the Twittersphere last week. CEO Jack Dorsey confirmed the company is considering expanding its character limit from 140 up to a comparatively endless 10,000. That likely won’t mean that tweets themselves become screeds that clog up visitors’ feeds. The way Dorsey described it, people will be able to […]

Ken Writes Article Regarding Twitter’s Discussion to Expand Their Character Limit to 10k – on Philly.com

Twitter’s core users are either there to get brief updates from the influencers they care about or interact with folks they don’t know personally, but with whom they may share a common interest. For influencers, it’s perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best […]

How 10,000 Characters Makes Twitter Relevant Again for Marketers – By Ken Wisnefski

Wall Street has long been skeptical of Twitter (TWTR – Get Report)  due to its inability to drive revenue through ads the way some other platforms have (see: Facebook). But, there’s hope. With the return of CEO Jack Dorsey, Twitter is nowreportedly contemplating removing the 140 character limit on tweets and replacing it with a 10,000 character limit. With […]

Ken Comments on the Republican Race to the White House

Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for. “While I certainly wouldn’t advise my clients to make such defiant political statements, I do advise my clients to acknowledge the importance of transparency. In a world where people have so much information […]