Kenneth Wisnefski on ABC

When it comes to holiday gifts at the office, when your job and reputation are on the line, it’s not just the thought that counts.

Ken Wisnefski, CEO of Internet marketing firm WebiMax, based in Camden, New Jersey, learned that lesson the hard way.

“A few years back, I went through a lot of trouble getting everyone gift baskets with gourmet coffee, holiday nuts and cookies,” Wisnefski told ABC News. “I heard a lot of people saying, ‘Oh, we already have so many cookies. I don’t want to eat too much.’ And others were saying, ‘I hate nuts.'”

Wisnefski learned a lesson from the experience: While some people might be ecstatic if a co-worker bestowed a generous gift of gourmet coffee, others might prefer a spot of tea.

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Published by Kenneth Wisnefski

Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.

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