Ken Wisnefski Discusses the implications of haptic technology for marketing with Michael Barris

 

 

 

“Touch screens have provided a decidedly more direct way to interact with apps, and most of us are familiar with this on our smart phones and tablets,” he said.

“Taking that a step further, marketers can experiment with the placement of products on a screen to force gestures that are engaging with vibrations, sounds and visuals.”

The impact of Tinder, the dominant online dating app, says much about what haptic could become.  Testing revealed that the swiping functionality (swipe right if interested, left if not) is one of Tinder’s most fun aspects. Its influence has become pervasive, so much that swiping left with the thumb has become an understood and definitive gesture for rejection in our actual physical world.

“Think about that when designing your app,” Mr. Wisenefski said. “Haptic technology can provide a huge opportunity for marketers, especially on their mobile devices.”

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