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Category Archives: Articles
Ken Wisnefski in The Street.com on Rumored Twitter Sale
Twitter (TWTR) investors are seeing a nice boost in share price today on rumors of a sale. Of the two companies looking to buy the troubled social media platform,Alphabet‘s (GOOGL) Google and Salesforce (CRM) , Alphabet appears to be the one most likely to be able leverage Twitter’s data and user base to drive revenue…
Google is one of the richest corporations in the world, and how it has amassed that fortune is primarily by selling ads that are related to people’s search queries. This is an extremely effective way to reach customers, because when you know exactly what somebody is searching for, you can deliver ads directly related to those queries. For some circumstances, it really is the only way to go.
But in other circumstances there is a different way to target customers and that’s using ads based on demographics, in Google’s case that’s called display ads. With demographics essentially you can reach users who you know have an interest in what you have to offer. When it comes to this type of advertising, Facebook (FB) is king. Facebook knows your age, sex, behaviors, what you like, it knows what you like to talk about and even what you’ve said. On top of all that, Facebook buys information about its users from third parties to know even more about them.
Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street
Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. While that notion doesn’t mean that over time marketers won’t see better returns from Snapchat, after all it took Facebook some time to get it right before marketers began to see return from their platform, however the reality right now is that money is better invested in advertising on Facebook and Instagram.
Move Over Emoji, Here Comes Giphy – from Mobile Marketing Watch
WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch
I know new smartphone users in their 70s who not only use emojis, but talk about the meanings and nuances behind them. In 2015 Oxford Dictionary named (smiley face with tears of joy) its word of the year. I hope this helps make it obvious that technology affects the way that we communicate with each other, sometimes changing what we say, and sometimes fundamentally re-shaping our thoughts into new modes of communication altogether. Giphy’s new keyboard is a big deal and is one example of tech with the potential to re-shape our communicative capacities.
How it works:
Giphy Keys allows people to quickly and easily find an appropriate (or inappropriate) short looping video file or “gif” and share it in just about any app with a text field and a send button. Admittedly, sharing gifs is nothing new, but up until this point sharing gifs took a little bit of internet savvy and enough steps to make it prohibitive to some. Thanks to Giphy Keys it’s about to get a whole lot more common, much like the use of emoji has become.
Everyone knows the old adage that “a picture is worth a thousand words,” and in our modern world of abbreviated communication, that fact is not lost on emoji users. The use of Emoji has already proven to be a necessity to digital marketers looking to engage younger audiences, in fact, a recent study by appboy shows that emoji use in emails has increased by a staggering 7,100% and 777% in campaigns since last year.
Videos in the form of gifs however offer distinct advantages for marketers over the static emoji both in that they are potentially more evocative and more fun. Giphy’s own advertising slogan is a play on the old (picture = 1,000 word) adage with, “A Gif is worth 1,000 feels.”
Last month Giphy brought an app to Android that allowed users to search the Giphy database and copy/paste gifs into other apps, however this still required users to be in two separate apps to get the job done. About a year ago, Facebook began testing the integration of Giphy’s database into their messenger app, which worked in conjunction with smartphone keyboards with essentially the same functionality of the new Giphy Keys app; however this functionality stayed exclusively inside the Facebook Messenger App. With its new keyboard, Giphy is both streamlining and democratizing the use of Gifs. While it is true that Giphy Keys is only available on IOS, an Android version is in the pipeline according to Giphy.
Giphy proclaims “Gifs are a language…, and we all know how to speak it,” and I would tend to agree with that. The creative options are both limitless and ever-changing; and Gifs will certainly find their way into the marketer’s lexicon if not the Oxford Dictionary someday. Professional communicators, i.e., marketers, PR pros, media, and politicians will have to adapt in order to connect.
Authentication Is Crucial in the Collectibles Market
The 69th anniversary of Jackie Robinson’s breaking the color barrier in Major League Baseball is a good time to speak about collectibles as an investment and about authentication.
This week, Collectors Café, a company for which my company WebiMax handles the digital marketing, unveiled the original signed Jackie Robinson contracts for both the Brooklyn Dodgers and Montreal Royals. These contracts were authenticated by several experts and have been appraised at an estimated value of more than $36 million.
While collecting may be a passion for some, rare and valuable items can also yield astonishing returns, and may be a particularly good option when things get rough in the securities market. In 2010, The Wall Street Journal analyzed the past five year’s ROI of 30 of the most sought-after sport trading cards and measured that against the return of 30 companies that made up the Dow Jones Industrial Average at that time. What they found was that the cards outperformed the Dow Jones with an average return of 12.4% to the DJIA’s 7.9%.
But investors need to be careful. While securities markets may sometimes seem rife with fraud, the collectibles market can suffer similar problems, but without the same regulatory oversight.
To protect themselves, potential collectors should at least seek some kind of a guarantee of authenticity from a dealer, though it would be better to get a Certificate of Authenticity (COA) from a third party. That’s where each COA includes a hologram sticker serial number that corresponds to that authenticator’s own database. In many cases, an authenticator will be present to witness the signing of items.
The reputation of third-party authenticators is at stake for every piece on which they sign off. Some of the most reputable names in third-party authentication are James Spence Authentication or JSA and PSA/DNA. Collectors Café differs in that
the authenticity of its collectibles is underwritten by policies from seven insurance companies — Lloyds of London (HISCOX), AIG , Liberty Mutual, Chubb, CV Starr, XL, and Navigators.
Ken Wisnefski in Avalara TrustFile On Why Your Ecommerce Site Should Have a Blog
Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest.
A recent unscientific survey of ecommerce veterans turned up a resounding “Yes” to this question, with plenty of thought-provoking advice on how best to go about it. Here’s what they had to say.
Blogging plays a key role in building trust in your online business.
“Informative and valuable content not only improves trust among potential customers, it also goes a long way towards improving a brand’s visibility in search results, which has a direct effect on the bottom line,” says Ken Wisnefski of WebiMax, a digital marketing company.
Blog posts also offer an opportunity to educate prospective customers, indirectly selling them on your product and business.
Ken’s Article in Financial News Site The Street: The Future of Elections: Presidents Will Be Chosen Online, and Ad Budgets Will Follow
Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next — not via online ballot box, which actually could be on the horizon. A large percentage of the actual political battlefield action is originating on the internet, leaving broadcast news discussing on-screen what has transpired online.
Overall, digital ad-spending is predicted to surpass television as early as next year, and with every new forecast, that date moves up closer to now. Digital political ad-spend this year is estimated at $1 billion, up 5,000% from 2008, and is predicted to be over $3 billion by 2020. While the televised attack ad is still with us, the online attack ad is here now, too.
Here’s an example. Just last week it was reported that the domain addressTedCruzForAmerica.com actually displays Canada’s own Immigration site, a challenge to Cruz by pointing out his Canadian origins. This isn’t the first time this has happened to poor Cruz, as TedCruz.com is a website simply displaying the message “Support President Obama — Immigration Reform Now!” JebBush.com redirects to Donald Trump’s campaign site.
Ken in Luxury Daily on Twitter’s 4th Quarter
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
Ken Talks Twitters Fourth Quarter Earnings With Chantal Tode of Mobile Marketer
Ken Wisnefski Quoted in Marketing Mag on Twitters 10,000k Character Proposal
Marketers everywhere felt a great disturbance in the Twittersphere last week. CEO Jack Dorsey confirmed the company is considering expanding its character limit from 140 up to a comparatively endless 10,000.
That likely won’t mean that tweets themselves become screeds that clog up visitors’ feeds. The way Dorsey described it, people will be able to attach longer blog entries to their Tweets, similar to Facebook notes or LinkedIn articles. Dorsey insists that “the majority of tweets will always be short and sweet and conversational!”
Still, Twitter users weren’t happy with the threat to Twitter’s sacred 140-character cap. On Wednesday after Dorsey’s announcement, #Twitter10k trended worldwide with the conversation taking a decidedly negative slant.
We rounded up what some of the experts had to say about why Twitter may make the move, even in the face of so much backlash.
Online marketer Ken Wisnefski, writing for The Street, was also in favour:
The way things are on Twitter right now, everything moves so fast; factors like catching the right trends, using the right hashtag or just finding the right time to do a promotional tweet are so much more crucial. For that reason, Twitter hasn’t generated much return for advertisers (my clients)… If Twitter becomes a more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue.
Click Here to Read the Full Article
Ken Writes Article Regarding Twitter’s Discussion to Expand Their Character Limit to 10k – on Philly.com
Twitter’s core users are either there to get brief updates from the influencers they care about or interact with folks they don’t know personally, but with whom they may share a common interest. For influencers, it’s perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we’ve seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.
Twitter needs to give people another reason to use Twitter. Quoting Matthew Ingram from Fortunemagazine, “What Twitter needs is new users, and lots of them-and it needs them to spend longer on the network, interacting with tweets and (hopefully) Twitter ads.”
While ad-spend on Google remains dominant, digital marketing agencies like ours are finding themselves to be fully optimized on that platform, and have started to spread budgets out to cheaper options like Facebook,Bing and Pinterest. To a lesser degree, we are using LinkedIn as it can get expensive and only works for business-to-business applications. Twitter is on par with LinkedIn in the number of our clients that utilize it for sponsored ads.
If Twitter becomes a more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue. While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying.
How 10,000 Characters Makes Twitter Relevant Again for Marketers – By Ken Wisnefski
Wall Street has long been skeptical of Twitter (TWTR – Get Report) due to its inability to drive revenue through ads the way some other platforms have (see: Facebook).
But, there’s hope. With the return of CEO Jack Dorsey, Twitter is nowreportedly contemplating removing the 140 character limit on tweets and replacing it with a 10,000 character limit. With this change, Twitter would begin to compete with Facebook and Google for advertising dollars and take the platform from a stagnant brand and launch it into a new direction. Allow me to explain.
In the social ad sphere, Facebook dominates. But unlike Facebook, Twitter hasn’t attracted advertiser’s dollars because it’s a “quick hit” scenario without stickiness for strong ad development. The way things are on Twitter right now, everything moves so fast; factors like catching the right trends, using the right hashtag or just finding the right time to do a promotional tweet are so much more crucial. For that reason, Twitter hasn’t generated much return for advertisers (my clients).
Ken Comments on the Republican Race to the White House
Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.
“While I certainly wouldn’t advise my clients to make such defiant political statements, I do advise my clients to acknowledge the importance of transparency. In a world where people have so much information at their fingertips, it’s never been more important for a business to take control of their message. Trump’s proven that the masses appreciate directness in all manners,” says Ken Wisnefski, CEO and founder of WebiMax, a reputation management group. “Trump has garnered more media attention than any other candidate because of his ability to throw political correctness out the window.”
Ken Talks Black Friday & Mobile Shopping in His Article Featured on the Financial News Site The Street
Holiday shopping will never be the same. This past Thanksgiving and Black Friday weekend, in-store sales were down 1.5%. However, as terrible as that initially sounds, it may be due to the fact that holiday shopping deals are going on for longer both before and after the Black Friday holiday online. More retailers are dubbing it Cyber-Week making it more convenient for shoppers to get deals on their own terms and making that 1.5% seem a lot less meaningful.
The real story of the season is mobile shopping (up 14.8% over 2014 and accounting for 60% of all online sales), which has come to the holiday shopping season’s rescue in a big way. According to the National Retail Federation, 103 million people shopped online with 102 million doing their shopping in brick and mortar stores, pushing total Web-based sales up 21% over the last year.
Ken Wisnefski Talks with Greg Adomatis of NJ.com about Moving WebiMax to Camden
CAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the “city invincible”…
As of October, the NJEDA has put more than $1.1 billion on the table to lure businesses to Camden. Holtec International will receive $260 million as they construct a nuclear power plant production facility. Others, like Subaru, received $117 million to move from Cherry Hill and bring 500 jobs with them. The Philadelphia 76ers received $82 million to build a practice facility at Delaware Avenue and Martin Luther King Boulevard.
Webimax, which began operations in Mount Laurel in 2008, was named one of the top 30 fastest growing companies in the U.S in 2010 and one of the best places to work by the Philadelphia Business Journal in 2011. The company of approximately 80 employees handles search engine optimization and web design for business clients.
A “sight unseen” offer from Delaware’s governor to move south left Wisnefski and company intrigued, but they figured an attempt at contacting New Jersey officials first was worth their time.
Lt. Gov. Kim Guadagno made Wisnefski aware of Grow NJ, which was signed into law by Gov. Chris Christie in early 2012. Under the program, businesses can receive millions in tax credits in exchange for capital investments in a redevelopment zone.
“It was easier for us to stay in New Jersey,” Wisnefski said, adding that the company was told it would receive the maximum benefits if they moved to Camden. Also, there was the fear that current employees wouldn’t be able to make the commute to Delaware.
“At first, some just didn’t want to go to Camden,” Wisnefski said of his employees.
Now, they’re walking around more than they ever did in Mount Laurel, where the office was a “nameless, faceless building with no engagement with the community.”
“We’re kind of happy to be a part of what’s going on in Camden,” Wisnefski said.
Ken Wisnefski Calls HubSpot’s Free CRM a Game Changer in Financial News Site The Street
My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool.
But many customers are still not realizing HubSpot’s full potential. The CRM add-on could change that. For one thing, the add-on is free. As part of its strategy, HubSpot is counting on companies to switch from competitors or add its product to systems focused on other areas.
Clearly, digital marketing has become increasingly important. Businesses know that the ability to collect information about consumers online behavior will give them a competitive edge and benefit their bottom line. HubSpot’s willingness to offer businesses a free product will undoubtedly attract small- and medium-sized businesses — especially those that wouldn’t be able to afford or take advantage of more powerful tools like those Salesforce offers.
Ken Wisnefski Penned An Article for Financial News Site The Street on Google’s Rebranding to Alphabet
NEW YORK (TheStreet) — When your company has the kind of brand recognition that very few companies can even dream of, is changing the name a good idea?
Well, if your goals have expanded beyond just search-engine algorithms and into taking over the entire universe and your name is Google (GOOGL – Get Report), then the answer is yes. While Google’s decision to create a parent company, dubbed Alphabet, defies all traditional logic, it took a lot of courage and is a brilliant move.
As a customer of Google’s for over 15 years, I have seen the company grow from an innovator focused on the search-engine business to a multi-faceted organization that invests in everything from self-driving cars to finding new ways to extend life.
Ken Wisnefski Offers SnapChat Insights to Beautifully Social’s Graham Cutbill-White
#5 Engage with a younger audience.
Snapchat is without doubt a young persons game. It’s core demographic is 18-24 and almost certainly the majority of that is towards the younger side of that group. If your own demographic is similar then it will be a powerful marketing channel. It’s current, trendy and it’s where all the import influencers. If your product or service isn’t aimed at this group it might be worth giving it a go. You might get a few new customers and in the long run it might be worth sticking with it. As Ken Wisnefski, founder and CEO of Internet marketing company WebiMax says:
“For marketers catering to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it worthwhile. Of course, there was once a time when Facebook was viewed as a platform for younger people, and that is certainly no longer the case.”
Ken Wisnefski Talks Social Media & The CPG Industry In IBM Big Data & Analytics Hub
Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it’s an issue that can be addressed through emerging digital channels such as social media. Consumers’ purchase paths are becoming increasingly complex, so it’s important to monitor social media impact on brands.
Creating products that customers love is the core path to generating value for CPG leaders. With social media, brands have direct access to customer sentiment data that can inform and direct new initiatives. “Brands put a lot of time and energy into the development of new products,” said CEO of marketing agency WebiMax Ken Wisnefski during a recent interview. “If a product out on the market isn’t doing so well, it can be a challenge to determine if you truly have a dud or simply have to invest more in a better-targeted marketing strategy.”
Ken Discusses Nike’s Mobile Raffle With Michael Barris
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.
“Nike has found a way to control more of their inventory and possibly improve customer relations to a degree,” said Ken Wisnefski, CEO and founder of WebiMax. “At the same time this strategy appears to provide a new channel to collect leads and even market to some of their most loyal customers.”
“The text messaging aspect of this is smart because of just how universal text messaging is,” Mr. Wisnefski said. “A user might not think to check to see if a raffle is available for a pair of sneakers via an app or a Web site, but a notification a user receives as a simple text is likely to be read and keep the Nike brand top of mind.”
“The raffle system should be a great lead generation tool for Nike,” he said. “It will provide them the ability to know who is most interested in their products and continually market new products and promotions to those folks.”