Category Archives: Press

Ken Wisnefski in AdWeek discusses the robot from the film Ex Machina tricking potential daters on Tinder

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Marketers for the new film Ex Machina, about a robot wanting to know what it’s like to be human, created a fake Tinder profile/bot after the film’s lead robot character and proceeded to first flirt then lure SXSW attendees to look at promotions for the film.

“While this was a great ploy to get people to view the ad for the premiere, it clearly would leave people irritated that they fell for that sort of trickery,” said Ken Wisnefski, CEO of WebiMax, a social media-marketing firm. “Honestly, if that was me who fell for that, I’d feel somewhat embarrassed and would in no way have any interest in going to the movie premiere because I would be irritated the marketing toyed with me.”

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Ken Wisnefski in America Latina Business Review on Lyfts recent $2.5 Billion valuation

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Below is a translation of an article that appeared in America Latina Business Review:

According to Ken:

  • Tech start-up valuations can seem over-blown as of late, but in the case of companies like Lyft and Uber who are very clearly generating revenue from consumers and delivering something of value, these sky-high valuations are more than fair.
  • The mobile app transportation industry is still a fledgling industry – and while UBER is certainly the larger of the two companies operating in 55 countries, they are paving the way for the eventual competition from Lyft in those markets.
  • There is still a lot of space for Lyft to grow, and I suspect that their current valuation of 2.5 billion will get even bigger.
  • As the rate of mobile internet use grows and more consumers become aware of how easy it is to use these types of services, not only will the options increase for consumers, but the prices will go down – which will attract even more consumers.
  • Even though these companies are based on transporting people, with a fleet of drivers, we’ve seen them experiment with delivery, like UBER’s Essentials in Washington D.C., and Sidecar Deliveries in the Bay Area.
  • Though Lyft’s 2.5 Billion valuation appears to pale in comparison to Uber’s $41 Billion, transportation network company supremacy is still anybody’s game.

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Ken in Retail Dive discusses Wal-Mart dropping Google’s Local Inventory Ads

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“The kind of inventory-related information that connects people to the products they are looking for before they leave the house is such an advantage to brick-and-mortar retail at this stage that Wal-Mart’s exit from the program should not be too alarming,” Ken Wisnefski, founder and CEO of the internet marketing firm WebiMax, told Retail Dive.

“Wal-Mart, of course, being the largest and most profitable retailer the world has ever seen, can afford (for now) to jump out of that relationship,” he says. “I would venture to say that if current trends in location-based tech in mobile advertising indicate anything, Wal-Mart may be back at a later time.”

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Ken in the Courier Post on WebiMax’s Move to Camden

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COMMENTARY: WebiMax glad to be part of Camden

I wanted to comment on a letter to the editor that stated that businesses should give back to Camden as part of the process of moving their companies there.

As the founder and CEO of WebiMax, I absolutely agree with that statement and agree that our company, located on the waterfront, is absolutely a part of Camden.

As per the article “Workers adjust to Camden” (C-P, Feb. 22),” our employees went from being concerned about moving to Camden to truly embracing our move.

For the past 10 years, I have had two businesses that operated out of Mount Laurel. While the location was great and we enjoyed our time there, I never felt that we were part of the community or connected to any sort of cause. We had lucrative offers to move our offices outside of New Jersey but we chose to come to Camden because we felt it enabled us to help improve Camden and be part of the solution that fueled the renaissance of the city itself.

In our short time in Camden thus far, we have taken part in a program aimed at teaching youths about career paths in website design and online marketing that was organized by the Rev. Floyd White and the Woodland Community Development Corporation.

In addition, all of our employees contributed to a successful food drive coordinated by the Food Bank of South Jersey, where a group of WebiMax employees also volunteered packaging food that was provided to residents of Camden.

We are also in the process of assisting Mayor Dana Redd with a website designed to show Camden’s progress and attract new businesses to the city. We have plans to get more involved in the community and help however we can.

I was inspired at an event hosted by the New Jersey Alliance for Action in December at which the mayor, Freeholder Director Louis Cappelli and Congressman Donald Norcross all spoke about the plans for the future of Camden and how much they want to improve the community for the people who live there.

While I certainly miss aspects of Mount Laurel, I am confident I speak for my entire company when I say coming to Camden and being part of the plans for change was one of the best decisions we have ever made.

Ken Wisnefski is founder and CEO of WebiMax.

 

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Ken Wisnefski in Mobile Marketer on what the FCC’s Net Neutrality regs mean for Mobile

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“I would specifically feel the impact will not be all that dramatic except down the line with the fact premium based services may change, which would alter how some marketers display their messages,” said Ken Wisnefski, founder/CEO of WebiMax, Mount Laurel, NJ. “I am still a bit unclear though of the range of impact.”

 “The rules of the internet and mobile are just evolving,” Mr. Wisnefski said. “The FCC realizes that is somewhat the Wild West and they need to spend more time evaluating it to have more restrictions.

“While I don’t love government interference at this juncture, I can appreciate the need for regulation,” he said.

“So the potential [exists] for better ability to view mobile-fed content,” Mr. Wisnefski said.

“I think that the government beginning to focus more heavily on the internet is interesting, as they have been very slow to adapt to what is going on with the internet,” Mr. Wisnefski said. “Many laws are severely outdated as people have progressed from typewriters to smartphones, and the ability to have an audience and platform is open to anyone.

“This is all new within the past 20 years but at the same time, our laws have been extremely slow in adapting policy that speaks to the landscape of today,” he said.

 
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Ken Wisnefski in YP Ad Solutions on SEO/SEM Trends

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“Google has not only added mobile-friendly tags next to sites in the search results, but also hinted at penalizing a site’s Google rank for not being responsive [meaning the website automatically adjusts for people viewing on mobile devices],” says digital marketing expert Ken Wisnefski.

“Google wants to remain the number-one search engine, so if more people are utilizing mobile than desktop, it is going to push the sites that are mobile to the top of search results. Companies that don’t implement mobile design changes will be invisible on search.”

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Ken Wisnefski in Mobile Marketer – Are Tech Start-up Valuations Too High?

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“Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ.

“Yes, mobile utilization still has a ton of space to grow and there is still plenty of content to be moved over and innovation that we’ve yet to encounter,” he said. “While I see a disparity between companies wisely using funds and those wasting resources, as long as huge valuations are given to companies with no revenue and huge losses, more start-ups are likely to follow the user growth/0 revenue model.”

Per WebiMax’s Mr. Wisnefski, the business model for social media start-ups vertical is to first get seed or venture capital money and then focus exclusively on gaining users while having zero revenue generation. Over time, the goal is to turn users into actual revenue.

“The quick rise of mobile over just about every other information source, and the success by some in the social media space at converting users shows investors that it is a model worth looking at,” Mr. Wisnefski said.

 
“Unfortunately these zero revenue start-ups that get any kind of ‘seed’ capital tend to throw that money at problems as they surface rather than truly identifying them, and find that money runs out rather quickly,” he said.

Ken Wisnefski in Mobile Marketer on Facebook Ad Relevance Scores

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“Facebook’s ad relevancy gives people an easy to understand metric that will be an extremely helpful tool for small businesses that may not be as media savvy,” said Ken Wisnefski, CEO of WebiMax.

“With a simple grade between 1-10, marketers can see if their ads are working better or worse with their target audience.

“Though it might scare some to think that ads with a poor grade will be served up less, Facebook is giving marketers the opportunity to edit the ads to score a higher grade and get it back on track,” he said.

 

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Ken Wisnefski in The Social Times on Amazon’s new Giveaway feature

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Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant:

  • People love free stuff, so giveaways are an extremely effective promotional marketing tool for building brand awareness, generating leads and building an engaged audience on social media.
  • Marketers have been able to acquire valuable leads and prospects through creative and targeted contests.
  • While brands may lose revenue on the initial scenario, over time, they can build brand loyalty and have more recurring sales.
  • Amazon’s streamlining of the giveaway process with tons of real physical items will make it easier than ever for marketers and small businesses to manage and engage this technique with potential leads.
  • Amazon’s feature also allows contest hosts to connect their Twitter accounts and exchange entry into the giveaway for a Twitter follow.
  • Giveaways are great promotional tool outside of brands, as well; they can help raise awareness for causes, artists, nonprofits and events.
  • Despite its initial cost, people looking for a quick and easy path toward notably higher engagement will definitely find it utilizing this tool.

 

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Ken in Mobile Marketer on Net Neutrality

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“A reclassification that would provide Internet as a public utility is a win for both consumers and marketers,” said Ken Wisnefski, CEO/founder of WebiMax. “The alternative of allowing Internet fast lanes really only serves to insure prices go up first on high bandwidth services like Netflix and subsequently the consumer.

“But marketers also really benefit from having the clearest path possible to the consumer,” he said. “And today that is through a myriad of services, sites and apps that connect people to the Web through their mobile devices.”

 

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Ken in Mobile Marketer on Google’s 4th Quarter Earnings and Mobile Strategy

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Critical mass
Google is number one for a reason – users typically find what they are looking for when they use it.

“Google seems to have reached a critical mass with its core business of simple text searches, and now it’s all about continually innovating to retain that number one status there,” said Ken Wisenfski, CEO/founder of WebiMax.

“However, while social media app innovation has simplified environments to drive the way people use mobile technology, Google has invested in so many different levels and areas of innovation that connect the Web to the physical world that it is hard to deny they are well positioned for the mobile revolution we currently find ourselves in the middle of.”

 

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Ken in Mobile Marketer Magazine on Facebook’s 4th Quarter Earnings

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“As the CEO of digital marketing agency WebiMax, I see our clients shifting ad spending away from Google even to invest those dollars into Facebook,” said Ken Wisnefski, CEO/founder of digital-marketing firm WebiMax.

“The reason is Google pricing for premium placement has become extremely costly and Facebook’s combination for highly focused targeting, lower ad costs, and mobile dominance make them more attractive to savvy marketers.”

Ken featured in Small Business Computing.com on tech trends for 2015

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“We’re seeing the use of geo-location—meaning pushing out ads to people within a given radius of a business,” says Ken Wisnefski, founder and CEO of internet marketer, WebiMax. “It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns. But social media makes this simple and cheap, for example using Facebook’s Local Awareness Ad product, you can create ad campaigns for as little as $5 a day.”

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Ken Wisnefski in YP Advertising Solutions: Turning “Likes into “Loves”

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Looks Aren’t Enough

Many people get smitten by a pretty face, but lasting love requires something deeper.

“Visuals are a big part of attracting people to your content, but generic images won’t get you from like to love,” says digital marketing expert Ken Wisnefski. “You need to couple your content with a strong image that helps you tell your story by being funny, ironic, provocative, or just bright and aesthetically-pleasing.”

Search in Your Own Backyard

Want to fall in love with the boy or girl next door? Local search marketing campaigns are a great way to provide a more personal touch that can attract customers.

“Geotarget the content to the people in that area, and you will get you more responses, more leads, and more sales,” Wisnefski says. “An easy way to do this is to monitor your keywords in a specific area, so that you can find engaging content for your local audience.”

Show Some Humility

No one likes a pushy suitor. “Be social, but not overly promotional,” Wisnefski says. “You don’t want to turn off the followers you worked so hard to get. Be friendly and conversational, deliver great content to your fans, and they will reward you by sharing your content.”

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Ken Wisnefski in Social Media Today, discussing Local Twitter Marketing

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More and more companies have been focusing on how to use geo-location as a part of their social media strategy in order to increase their conversion rate.

However, implementing such a strategy can seem difficult.

“What it could mean mechanically is that if there is a product that you’ve searched for online recently or a company that you follow on Twitter, then a nearby small business can make you aware that they carry that product or brand at a discount,” says Ken Wisnefski, founder and CEO at WebiMax.

 

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