From the agency standpoint, Snapchat’s ad platform hasn’t evolved itself enough to have value to anyone except very large brands that can afford to spend more purely on branding than actual return. It is reminiscent of Twitter, which could never find the magic of an ad serving platform that worked to generate returns for advertisers, and obviously, it has hurt the company immensely.
The evolution of a key ad platform as a revenue source will be vital to Snapchat. It took Facebook a bit of time to get it right, and there is a concern that the company may see a point where ads are too plentiful on its site, which could be a negative.
Facebook is where the growth is.
Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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