Ken Wisnefski in EContent Magazine on the increased trust in branded content

To effectively introduce branded content without compromising your relationship with consumers, offer helpful and insightful information that the reader can use. “Include valuable information that provides the answers that users are looking for. You don’t want to give away the store, but provide something that makes it clear that your brand is a trusted resource, and put a call to action in your content,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.

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