Ken Writes Article Regarding Twitter’s Discussion to Expand Their Character Limit to 10k – on

Kenneth Wisnefski on Philly.comTwitter’s core users are either there to get brief updates from the influencers they care about or interact with folks they don’t know personally, but with whom they may share a common interest. For influencers, it’s perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we’ve seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.

Twitter needs to give people another reason to use Twitter. Quoting Matthew Ingram from Fortunemagazine, “What Twitter needs is new users, and lots of them-and it needs them to spend longer on the network, interacting with tweets and (hopefully) Twitter ads.”

While ad-spend on Google remains dominant, digital marketing agencies like ours are finding themselves to be fully optimized on that platform, and have started to spread budgets out to cheaper options like Facebook,Bing and Pinterest. To a lesser degree, we are using LinkedIn as it can get expensive and only works for business-to-business applications. Twitter is on par with LinkedIn in the number of our clients that utilize it for sponsored ads.

If Twitter becomes a more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue. While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying.

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Ken Comments on the Republican Race to the White House

The Washington TimesReputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.

“While I certainly wouldn’t advise my clients to make such defiant political statements, I do advise my clients to acknowledge the importance of transparency. In a world where people have so much information at their fingertips, it’s never been more important for a business to take control of their message. Trump’s proven that the masses appreciate directness in all manners,” says Ken Wisnefski, CEO and founder of WebiMax, a reputation management group. “Trump has garnered more media attention than any other candidate because of his ability to throw political correctness out the window.”

Ken in NJBIZ Discusses Moving to Camden One Year Later

Ken in Camden office - Employees in the background

As he sits in a conference room that overlooks the Delaware River and the Philadelphia skyline, WebiMax founder and CEO Ken Wisnefski is also enjoying his view of Camden.

A Newark native, Wisnefski says he’s proud of the fact his company was the first to commit to Camden under the landmark Economic Opportunity Act of 2013’s revised Grow New Jersey incentive program.

And on the two-year anniversary of being one of the first companies to gain state approval for a project under the new law, Wisnefski said he’s never been more confident in his belief that Camden is the right place for his business to grow.

“This is where we’ve really kind of staked our roots at this point,” he said. “This will always be kind of our main corporate hub. While our expansion probably leads us into other cities on a much smaller scale and other countries on a smaller scale, this will always be our corporate location.

“This will always be our headquarters. I think that that’s just kind of the basis of it. We’ve really been pleased with it.”

For the state, WebiMax’s move to Camden is a sign that the revised incentive programs, which took years to plan and finally sign into law, are actually working and may help to reverse the long-held notion that New Jersey-based businesses are lining up to flee the high-cost state.

It’s also a milestone for the state Economic Development Authority, which administers the programs: WebiMax was the first company to actually collect its tax credit under the revised Grow New Jersey program after meeting its commitments for new and retained jobs this year. The firm recently was issued a $603,500 credit, the first of 10 annual credits under its $6.035 million award.

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Ken Wisnefski Talks with Greg Adomatis of about Moving WebiMax to Camden

NJ com logoCAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the “city invincible”…

As of October, the NJEDA has put more than $1.1 billion on the table to lure businesses to Camden. Holtec International will receive $260 million as they construct a nuclear power plant production facility. Others, like Subaru, received $117 million to move from Cherry Hill and bring 500 jobs with them. The Philadelphia 76ers received $82 million to build a practice facility at Delaware Avenue and Martin Luther King Boulevard.

Webimax, which began operations in Mount Laurel in 2008, was named one of the top 30 fastest growing companies in the U.S in 2010 and one of the best places to work by the Philadelphia Business Journal in 2011. The company of approximately 80 employees handles search engine optimization and web design for business clients.

A “sight unseen” offer from Delaware’s governor to move south left Wisnefski and company intrigued, but they figured an attempt at contacting New Jersey officials first was worth their time.

Lt. Gov. Kim Guadagno made Wisnefski aware of Grow NJ, which was signed into law by Gov. Chris Christie in early 2012. Under the program, businesses can receive millions in tax credits in exchange for capital investments in a redevelopment zone.

“It was easier for us to stay in New Jersey,” Wisnefski said, adding that the company was told it would receive the maximum benefits if they moved to Camden. Also, there was the fear that current employees wouldn’t be able to make the commute to Delaware.

“At first, some just didn’t want to go to Camden,” Wisnefski said of his employees.

Now, they’re walking around more than they ever did in Mount Laurel, where the office was a “nameless, faceless building with no engagement with the community.”

“We’re kind of happy to be a part of what’s going on in Camden,” Wisnefski said.

Ken Wisnefski on Phillies GM Ruben Amaro’s PR problem


Reputation expert weighs in: Social media and reputation management expert Ken Wisnefski, who is founder and chief executive officer of internet marketer WebiMax, located on the Camden waterfront just across from Philadelphia, finds Amaro’s remarks hard to fathom.

“You have to ask yourself, in this day and age where everything public figures say is under so much scrutiny, how is it that someone with so much authority can exhibit such poor judgment?” Wisnefski said. “How can that person then be expected to make good decisions?”

You have to wonder if this could end up being the final straw that leads to Amaro’s overdue dismissal. Wisnefski believes it might.

“The reality is that if Ruben loses the faith of the fans, then he loses credibility and authority, making it that much harder to get anything done,” Wisnefski said. “By insulting the fans he’s really only putting his own job at risk.”

If Amaro does indeed lose his job, this latest dustup might end up being the best news that Phillies’ fans have received since that day in 2008 when he was named GM.

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Ken in the Courier Post on WebiMax’s Move to Camden

COMMENTARY: WebiMax glad to be part of Camden

I wanted to comment on a letter to the editor that stated that businesses should give back to Camden as part of the process of moving their companies there.

As the founder and CEO of WebiMax, I absolutely agree with that statement and agree that our company, located on the waterfront, is absolutely a part of Camden.

As per the article “Workers adjust to Camden” (C-P, Feb. 22),” our employees went from being concerned about moving to Camden to truly embracing our move.

For the past 10 years, I have had two businesses that operated out of Mount Laurel. While the location was great and we enjoyed our time there, I never felt that we were part of the community or connected to any sort of cause. We had lucrative offers to move our offices outside of New Jersey but we chose to come to Camden because we felt it enabled us to help improve Camden and be part of the solution that fueled the renaissance of the city itself.

In our short time in Camden thus far, we have taken part in a program aimed at teaching youths about career paths in website design and online marketing that was organized by the Rev. Floyd White and the Woodland Community Development Corporation.

In addition, all of our employees contributed to a successful food drive coordinated by the Food Bank of South Jersey, where a group of WebiMax employees also volunteered packaging food that was provided to residents of Camden.

We are also in the process of assisting Mayor Dana Redd with a website designed to show Camden’s progress and attract new businesses to the city. We have plans to get more involved in the community and help however we can.

I was inspired at an event hosted by the New Jersey Alliance for Action in December at which the mayor, Freeholder Director Louis Cappelli and Congressman Donald Norcross all spoke about the plans for the future of Camden and how much they want to improve the community for the people who live there.

While I certainly miss aspects of Mount Laurel, I am confident I speak for my entire company when I say coming to Camden and being part of the plans for change was one of the best decisions we have ever made.

Ken Wisnefski is founder and CEO of WebiMax.


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Ken Wisnefski talks about why holiday office parties are good for business – from

Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, believes not having a holiday party could cost a company more in the end.

“When I have asked our employees to recall their favorite moments on their jobs, they almost always cite either a holiday party or an office get-together,” he said in a news release.

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Ken Wisnefski in the Staten Island Advance on Black Friday and Social Media


Ken Wisnefski was interviewed for the Staten Island Advance to talk about how mobile technology and social media is impacting marketing on Black Friday.

“Facebook has just made it easy for small businesses to start implementing geo location into their marketing quickly and in a mobile medium that most people are familiar with,” said Ken Wisnefski, digital marketing expert and CEO of internet marketerWebiMax.

“What that means is a business can post an ad that will target people within a certain mile radius of the business itself,” said Wisnefski.

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Ken talks to the Washington Post about frequent-flier programs favoring airlines over fliers

Ken Wisnefski spoke with the Washington Post’s Christopher Elliott on what’s behind customer loyalty programs.

The DOT inspector general audit resonates with frequent fliers like Ken Wisnefski, the founder of a Web marketing firm in Camden, N.J. As a professional marketer, he’s seen any number of loyalty programs up close. But he says that nothing compares with the airline programs, for both their elusiveness and their deceptiveness.

“There are excessive fine print and aspects that make them more and more difficult to navigate,” he says. “I do believe many people are led to believe that the programs will be something great and are, in turn, very discouraged when they find out it wasn’t what they had thought it was. I’ve even heard people refer to these programs as bait-and-switch scenarios.”

Mount Laurel business moving to Camden following $12M in tax credits

According to Webimax founder and CEO Ken Wisnefski, who was named South Jersey Entrepreneur of the Year by Philadelphia Business Journal this past summer, the business will be seeking to add another 100 employees at its new office at the Ferry Terminal Building over the next year.

“Initially, yeah, there was some concern from our employees about moving to Camden — the city’s current reputation precedes it,” he said. “But as we looked at it closer, we were more optimistic about it, and saw it as an opportunity for us to be apart of something.

“It feels like, in Camden, we can be involved in the growth and a movement.”


For Yahoo, Alibaba IPO means a shot at the top again

Net marketing expert Ken Wisnefski suggests treading carefully because he expects Yahoo will remain revenue-challenged in its core business.

“I feel that the purchase of Yahoo at this point wouldn’t be prudent,” says Wisnefski, who founded digital marketing WebiMax. “I don’t feel strongly that Yahoo has true staying beyond this immediate bump.”



Yellen’s out-of-bounds comments irk Wall Street

Ken Wisnefski speaks to the New York Post’s Richard Morgan about Janet Yellin’s comment that social media stocks may be over valued.

“A lot of people can’t accept that a concept can be so highly valued,” he said in reference to the so-called concept stocks that often pop up in biotech and social media. “And this includes traditionally trained economists, because it’s not a model they learned in graduate school.” – Ken Wisnefski


Little Interest in Internet Among the Offline 15 Percent

On September 27,2013, Ken Wisnefski Founder & CEO of Webimax, was featured in an article posted on The article discusses the fact that although most people believe everyone, in this day-in-age, utilizes the internet for everything. An astonishing 15 percent of American adults remain offline.

When asked about the matter, Ken stated, “I think everybody assumes that everybody is online, and that is not always the case,” Wisnefski added.

Read more here…

Nov. 11th: Kenneth Wisnefski Speaks with The Philadelphia Inquirer

Kenneth Wisnefski on

Earlier today, Ken spoke with the Philadelphia Inquirer’s John Timpane about the Presidential Election and the impact social networks such as Twitter made on Election Day.

Ken said, “(Obama) directly engaged with his follower base in aggressively connecting with them during Election Day” and believes this high level of engagement may have led to his victory.

For the full story, visit, the official site of the Philadelphia Inquirer & Daily News.

Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inquirer

Kenneth Wisnefski on

WebiMax Founder & CEO, Kenneth Wisnefski discusses the importance of social networks such as Facebook and Twitter in this year’s election and how social media has impacted the campaign.

According to Ken, “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media.”

For the full story, check out the Philadelphia Inquirer online at

Nov. 5th: Bracing For a Social Media Explosion on Election Day

The Washington Post

The Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states. There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice.  Read more on