Ken Wisnefski on American business opportunity in Cuba, from Mobile Marketer Magazine



“It’s tough to say what the precise U.S. demand for tourism to Cuba is at this moment,” said Ken Wisnefski, founder and CEO of Webimax. “Will U.S. tourists view Cuba as a tropical getaway like St. Martin, or do they view it more curiously due to its historical significance and strained relationship with the U.S.?

“Is it even safe?” he asked. “There is a big marketing opportunity to portray it as one of those two things or both.”

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