Ken Wisnefski Discusses At&t TV expansion with Mobile Marketer’s Michael Barris

AT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs. “Wherever the content goes, so do the customers, and it appears AT&T is taking the competition very seriously,” said Ken Wisnefski, founder […]

Ken Wisnefski in Mobile Marketer on Twitter’s next CEO

“As the ability to target the right consumer with the right ad improves on nearly every platform, providing data on consumers will be a key factor for advertisers deciding which platform to invest in,” said Ken Wisnefski, founder and CEO of WebiMax. “For advertisers, the ability to change strategies based on a measure of what […]

Ken Wisnefski Discusses the Chinese Mobile Shopping Market with Mobile Marketer’s Michael Barris

      Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country. “The rate of mobile adoption, increase in mobile payment options and more manufacturers and […]