In this segment on technology and real estate from the Real Estate Rat Pack Radio Show, Ken discusses Zillow acquiring Trulia.
Ken Wisnefski on The Real Estate Rat Pack Radio Show in Houston Texas on Zillow Acquiring Trulia
Reply
Monthly Archives: February 2015
Ken Wisnefski in Mobile Marketer on what the FCC’s Net Neutrality regs mean for Mobile
“I would specifically feel the impact will not be all that dramatic except down the line with the fact premium based services may change, which would alter how some marketers display their messages,” said Ken Wisnefski, founder/CEO of WebiMax, Mount Laurel, NJ. “I am still a bit unclear though of the range of impact.”
“The rules of the internet and mobile are just evolving,” Mr. Wisnefski said. “The FCC realizes that is somewhat the Wild West and they need to spend more time evaluating it to have more restrictions.
“While I don’t love government interference at this juncture, I can appreciate the need for regulation,” he said.
“So the potential [exists] for better ability to view mobile-fed content,” Mr. Wisnefski said.
“I think that the government beginning to focus more heavily on the internet is interesting, as they have been very slow to adapt to what is going on with the internet,” Mr. Wisnefski said. “Many laws are severely outdated as people have progressed from typewriters to smartphones, and the ability to have an audience and platform is open to anyone.
“This is all new within the past 20 years but at the same time, our laws have been extremely slow in adapting policy that speaks to the landscape of today,” he said.
Ken Wisnefski in YP Ad Solutions on SEO/SEM Trends
“Google has not only added mobile-friendly tags next to sites in the search results, but also hinted at penalizing a site’s Google rank for not being responsive [meaning the website automatically adjusts for people viewing on mobile devices],” says digital marketing expert Ken Wisnefski.
“Google wants to remain the number-one search engine, so if more people are utilizing mobile than desktop, it is going to push the sites that are mobile to the top of search results. Companies that don’t implement mobile design changes will be invisible on search.”
Ken Wisnefski in Mobile Marketer – Are Tech Start-up Valuations Too High?
“Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ.
“Yes, mobile utilization still has a ton of space to grow and there is still plenty of content to be moved over and innovation that we’ve yet to encounter,” he said. “While I see a disparity between companies wisely using funds and those wasting resources, as long as huge valuations are given to companies with no revenue and huge losses, more start-ups are likely to follow the user growth/0 revenue model.”
Per WebiMax’s Mr. Wisnefski, the business model for social media start-ups vertical is to first get seed or venture capital money and then focus exclusively on gaining users while having zero revenue generation. Over time, the goal is to turn users into actual revenue.
“The quick rise of mobile over just about every other information source, and the success by some in the social media space at converting users shows investors that it is a model worth looking at,” Mr. Wisnefski said.
“Unfortunately these zero revenue start-ups that get any kind of ‘seed’ capital tend to throw that money at problems as they surface rather than truly identifying them, and find that money runs out rather quickly,” he said.
Ken Wisnefski in Mobile Marketer on Facebook Ad Relevance Scores
“Facebook’s ad relevancy gives people an easy to understand metric that will be an extremely helpful tool for small businesses that may not be as media savvy,” said Ken Wisnefski, CEO of WebiMax.
“With a simple grade between 1-10, marketers can see if their ads are working better or worse with their target audience.
“Though it might scare some to think that ads with a poor grade will be served up less, Facebook is giving marketers the opportunity to edit the ads to score a higher grade and get it back on track,” he said.
Ken Wisnefski in The Social Times on Amazon’s new Giveaway feature
Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant:
- People love free stuff, so giveaways are an extremely effective promotional marketing tool for building brand awareness, generating leads and building an engaged audience on social media.
- Marketers have been able to acquire valuable leads and prospects through creative and targeted contests.
- While brands may lose revenue on the initial scenario, over time, they can build brand loyalty and have more recurring sales.
- Amazon’s streamlining of the giveaway process with tons of real physical items will make it easier than ever for marketers and small businesses to manage and engage this technique with potential leads.
- Amazon’s feature also allows contest hosts to connect their Twitter accounts and exchange entry into the giveaway for a Twitter follow.
- Giveaways are great promotional tool outside of brands, as well; they can help raise awareness for causes, artists, nonprofits and events.
- Despite its initial cost, people looking for a quick and easy path toward notably higher engagement will definitely find it utilizing this tool.
Click Here to Read the Full Article
Ken Wisnefski in Bloomberg Politics on Donald Trump
“The real issue is that Trump demonstrated he still leads a very powerful brand as he accumulated more than 35,000 interactions on his Facebook profile. That in and of itself was an accomplishment for Trump and his brand,” Kenneth Wisnefski, CEO at WebiMax.
Ken in Forbes: Advice for entrepreneurs looking for a successor
“Maintain a transparent and simple ownership structure to avoid shareholder complications and arguments during a sale, said Ken Wisnefski, founder of internet marketing firm WebiMax…”
Click Here to Read the Full Article
Ken Wisnefski in Mobile Marketer on Twitter’s Native Video Feature
“This will help get further visibility of Twitter and in some ways, treat Twitter like a newswire type service that is generated by its users,” said Ken Wisnefski, founder/CEO of WebiMax. “I like this deal quite a bit. I think it’s a real coup for Twitter.”
Ken in Mobile Marketer on Net Neutrality
“A reclassification that would provide Internet as a public utility is a win for both consumers and marketers,” said Ken Wisnefski, CEO/founder of WebiMax. “The alternative of allowing Internet fast lanes really only serves to insure prices go up first on high bandwidth services like Netflix and subsequently the consumer.
“But marketers also really benefit from having the clearest path possible to the consumer,” he said. “And today that is through a myriad of services, sites and apps that connect people to the Web through their mobile devices.”
Click Here to Read the Full Article