Ken Wisnefski in The Street.com on Rumored Twitter Sale

Twitter (TWTR) investors are seeing a nice boost in share price today on rumors of a sale. Of the two companies looking to buy the troubled social media platform,Alphabet‘s (GOOGL) Google and Salesforce (CRM) , Alphabet appears to be the one most likely to be able leverage Twitter’s data and user base to drive revenue… […]

Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street

Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. […]