Ken Wisnefski Offers SnapChat Insights to Beautifully Social’s Graham Cutbill-White

#5 Engage with a younger audience.  Snapchat is without doubt a young persons game. It’s core demographic is 18-24 and almost certainly the majority of that is towards the younger side of that group. If your own demographic is similar then it will be a powerful marketing channel. It’s current, trendy and it’s where all the […]

Ken Wisnefski Talks Social Media & The CPG Industry In IBM Big Data & Analytics Hub

Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it’s an issue that can be addressed through emerging digital channels such as social media. Consumers’ purchase paths are becoming increasingly complex, so it’s important to monitor social media impact on brands. Creating products that customers love is the core path […]

Ken Discusses Nike’s Mobile Raffle With Michael Barris

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory. “Nike has found a way to control more of their inventory and possibly improve customer relations to a degree,” said Ken […]

Ken Wisnefski Was Profiled in Tech News – NJ Tech Councils Bi-Monthly Publication

Ken Wisnefski is the Founder and CEO of NJ-based digital marketing agency WebiMax and has written blog posts for TheStreet, WIRED, C-Level and to name a few. He has also been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce. You were awarded most admired […]