Ken’s Blog

Ken’s Most Recent Blog Posts:

  • related1 Has the NFL Jumped the Shark? - There is always that defining moment in a TV series when fans watch an episode and have to say, “Wow…what the heck is happening here?”  Like when Pam and Jim finally got married on The Office or that episode of Happy Days when Fonzie literally jumped over a shark on a jet ski, hence starting the expression. After these “jump the shark” moments occur on our favorite shows, few ever reclaim their former glory. This got me to wonder if this can happen to a sports league, and more specifically – has the NFL jumped the shark? Are ratings down due to over saturation?  That’s right, NFL viewership is down by over 11% from last year.  Some people would say it’s the greed of the NFL which has now expanded its primetime slate beyond Monday Night Football to include Sunday Night and Thursday Night Football. The league also now places … Continue reading
  • mobile marketing watch Move Over Emoji, Here Comes Giphy – from Mobile Marketing Watch - WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch I know new smartphone users in their 70s who not only use emojis, but talk about the meanings and nuances behind them. In 2015 Oxford Dictionary named (smiley face with tears of joy) its word of the year. I hope this helps make it obvious that technology affects the way that we communicate with each other, sometimes changing what we say, and sometimes fundamentally re-shaping our thoughts into new modes of communication altogether. Giphy’s new keyboard is a big deal and is one example of tech with the potential to re-shape our communicative capacities. How it works: Giphy Keys allows people to quickly and easily find an appropriate (or inappropriate) short looping video file or “gif” and share it in just about any app with a text field and a send button. Admittedly, sharing … Continue reading
  • The Street 2 Ken’s Article in Financial News Site The Street: The Future of Elections: Presidents Will Be Chosen Online, and Ad Budgets Will Follow - Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next — not via online ballot box, which actually could be on the horizon. A large percentage of the actual political battlefield action is originating on the internet, leaving broadcast news discussing on-screen what has transpired online. Overall, digital ad-spending is predicted to surpass television as early as next year, and with every new forecast, that date moves up closer to now. Digital political ad-spend this year is estimated at $1 billion, up 5,000% from 2008, and is predicted to be over $3 billion by 2020. While the televised attack ad is still with us, the online attack ad is here now, too. … Continue reading
  • The Street 2 How 10,000 Characters Makes Twitter Relevant Again for Marketers – By Ken Wisnefski - Wall Street has long been skeptical of Twitter (TWTR – Get Report)  due to its inability to drive revenue through ads the way some other platforms have (see: Facebook). But, there’s hope. With the return of CEO Jack Dorsey, Twitter is nowreportedly contemplating removing the 140 character limit on tweets and replacing it with a 10,000 character limit. With this change, Twitter would begin to compete with Facebook and Google for advertising dollars and take the platform from a stagnant brand and launch it into a new direction. Allow me to explain. In the social ad sphere, Facebook dominates. But unlike Facebook, Twitter hasn’t attracted advertiser’s dollars because it’s a “quick hit” scenario without stickiness for strong ad development. The way things are on Twitter right now, everything moves so fast; factors like catching the right trends, using the right hashtag or just finding the right time to do a promotional tweet are so … Continue reading
  • The Street 2 Ken Wisnefski Calls HubSpot’s Free CRM a Game Changer in Financial News Site The Street - My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool. But many customers are still not realizing HubSpot’s full potential. The CRM add-on could change that. For one thing, the add-on is free. As part of its strategy, HubSpot is counting on companies to switch from competitors or add its product to systems focused on other areas. Clearly, digital marketing has become increasingly important. Businesses know that the ability to collect information about consumers online behavior will give them a competitive edge and benefit their bottom line. HubSpot’s willingness to offer businesses a free product will undoubtedly attract small- and medium-sized businesses — especially those that wouldn’t be able to afford or take advantage of more powerful tools like those Salesforce offers. Click Here to Read the Full Article
  • The Street 2 Ken Wisnefski Penned An Article for Financial News Site The Street on Google’s Rebranding to Alphabet - NEW YORK (TheStreet) — When your company has the kind of brand recognition that very few companies can even dream of, is changing the name a good idea? Well, if your goals have expanded beyond just search-engine algorithms and into taking over the entire universe and your name is Google (GOOGL – Get Report), then the answer is yes. While Google’s decision to create a parent company, dubbed Alphabet, defies all traditional logic, it took a lot of courage and is a brilliant move. As a customer of Google’s for over 15 years, I have seen the company grow from an innovator focused on the search-engine business to a multi-faceted organization that invests in everything from self-driving cars to finding new ways to extend life. Click Here to Read the Full Article