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Ken Wisnefski in The Street on how Google’s Pixel Could Upend the Smart Phone Industry

The Street 2Apple and Samsung Electronics periodically trade places dominating the smartphone market.

However, Apple recently angered many by removing the headphone jack from its latest devices, and Samsung Electronics blew a crater into the cellphone market with its latest feature, exploding batteries. These missteps by two top players may have created an opportunity just in time for the holiday shopping season, an opportunity that Alphabet’s Google (GOOGL) seems to have seized on with the perfectly timed release of the Pixel.

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Ken Wisnefski in The Street.com on Rumored Twitter Sale

The Street 2

Twitter (TWTR) investors are seeing a nice boost in share price today on rumors of a sale. Of the two companies looking to buy the troubled social media platform,Alphabet‘s (GOOGL) Google and Salesforce (CRM) , Alphabet appears to be the one most likely to be able leverage Twitter’s data and user base to drive revenue…

Google is one of the richest corporations in the world, and how it has amassed that fortune is primarily by selling ads that are related to people’s search queries. This is an extremely effective way to reach customers, because when you know exactly what somebody is searching for, you can deliver ads directly related to those queries. For some circumstances, it really is the only way to go.

But in other circumstances there is a different way to target customers and that’s using ads based on demographics, in Google’s case that’s called display ads. With demographics essentially you can reach users who you know have an interest in what you have to offer. When it comes to this type of advertising, Facebook (FB)  is king. Facebook knows your age, sex, behaviors, what you like, it knows what you like to talk about and even what you’ve said. On top of all that, Facebook buys information about its users from third parties to know even more about them.

Facebook uses all that information to match its users to the appropriate ads. Marketers supply Facebook with the info to match up to. And yes, it has been very profitable. In my own marketing agency, Facebook has begun to eat up a percentage of ad budgets typically slated for Google.
If Google is still looking for ways to compete with Facebook on display ads, while creating a more effective environment where marketers can choose specific user traits, then buying Twitter could be a real way forward for them.
The Street 2
Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street

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Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. While that notion doesn’t mean that over time marketers won’t see better returns from Snapchat, after all it took Facebook some time to get it right before marketers began to see return from their platform, however the reality right now is that money is better invested in advertising on Facebook and Instagram.

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Ken on CBS3 Eyewitness News – Momentum in Camden

CAMDEN, NJ (CBS) – Dreams are taking shape along the Camden Waterfront.

The city’s planning board has approved a new 156-unit apartment building next to Campbell Field to compliment the billion-dollar Camden Waterfront mixed-use development project.

The apartments will be developed by Dranoff Properties which also did the Victor Lofts.

They will be incorporated into Liberty Property Trust’s mixed-use development that will bring a hotel, shops, restaurants and a million and half square feet of office space in a high-rise building.

“Literally within 5 years this will be a completely different waterfront. It will be thriving with residents, with commercial visitors and with the over 2 million visitors a year to this waterfront,” says Camden County Freeholder Director Louis Cappelli.

The Grow New Jersey Assistance Plan has helped Camden bring in billions of dollars worth of investment by offering tax incentives.

76ers Basketball, Subaru and Holtec International highlight some of the larger companies to move their headquarters to Camden. One of the first to make the move to Camden under Grow New Jersey is the digital marketing firm Webimax.

Founder and CEO Ken Wisnefski says his new neighbors bring excitement and will be pleased with the location.

“It’s been a great move, honestly every day that we have clients come to our office people are always amazed and say wow we can’t believe how beautiful it is here, how great Camden really is,” says Wisnefski.

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Move Over Emoji, Here Comes Giphy – from Mobile Marketing Watch

WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch

I know new smartphone users in their 70s who not only use emojis, but talk about the meanings and nuances behind them. In 2015 Oxford Dictionary named (smiley face with tears of joy) its word of the year. I hope this helps make it obvious that technology affects the way that we communicate with each other, sometimes changing what we say, and sometimes fundamentally re-shaping our thoughts into new modes of communication altogether. Giphy’s new keyboard is a big deal and is one example of tech with the potential to re-shape our communicative capacities.

How it works:

Giphy Keys allows people to quickly and easily find an appropriate (or inappropriate) short looping video file or “gif” and share it in just about any app with a text field and a send button. Admittedly, sharing gifs is nothing new, but up until this point sharing gifs took a little bit of internet savvy and enough steps to make it prohibitive to some. Thanks to Giphy Keys it’s about to get a whole lot more common, much like the use of emoji has become.

Everyone knows the old adage that “a picture is worth a thousand words,” and in our modern world of abbreviated communication, that fact is not lost on emoji users. The use of Emoji has already proven to be a necessity to digital marketers looking to engage younger audiences, in fact, a recent study by appboy shows that emoji use in emails has increased by a staggering 7,100% and 777% in campaigns since last year.
Emoji use

 

Videos in the form of gifs however offer distinct advantages for marketers over the static emoji both in that they are potentially more evocative and more fun. Giphy’s own advertising slogan is a play on the old (picture = 1,000 word) adage with, “A Gif is worth  1,000 feels.”

Last month Giphy brought an app to Android that allowed users to search the Giphy database and copy/paste gifs into other apps, however this still required users to be in two separate apps to get the job done. About a year ago, Facebook began testing the integration of Giphy’s database into their messenger app, which worked in conjunction with smartphone keyboards with essentially the same functionality of the new Giphy Keys app; however this functionality stayed exclusively inside the Facebook Messenger App. With its new keyboard, Giphy is both streamlining and democratizing the use of Gifs. While it is true that Giphy Keys is only available on IOS, an Android version is in the pipeline according to Giphy.

Giphy proclaims “Gifs are a language…, and we all know how to speak it,” and I would tend to agree with that. The creative options are both limitless and ever-changing; and Gifs will certainly find their way into the marketer’s lexicon if not the Oxford Dictionary someday. Professional communicators, i.e., marketers, PR pros, media, and politicians will have to adapt in order to connect.

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