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Ken Wisnefski on NBC10 Philadelphia – Twitter Allegations Against 76ers Executive Bryan Colangelo


WebiMax Founder & CEO, Ken Wisnefski’s appearance on NBC10 Philadelphia

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Ken Wisnefski in The Street on how Google’s Pixel Could Upend the Smart Phone Industry

The Street 2Apple and Samsung Electronics periodically trade places dominating the smartphone market.

However, Apple recently angered many by removing the headphone jack from its latest devices, and Samsung Electronics blew a crater into the cellphone market with its latest feature, exploding batteries. These missteps by two top players may have created an opportunity just in time for the holiday shopping season, an opportunity that Alphabet’s Google (GOOGL) seems to have seized on with the perfectly timed release of the Pixel.

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Ken Wisnefski in The Street.com on Rumored Twitter Sale

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Twitter (TWTR) investors are seeing a nice boost in share price today on rumors of a sale. Of the two companies looking to buy the troubled social media platform,Alphabet‘s (GOOGL) Google and Salesforce (CRM) , Alphabet appears to be the one most likely to be able leverage Twitter’s data and user base to drive revenue…

Google is one of the richest corporations in the world, and how it has amassed that fortune is primarily by selling ads that are related to people’s search queries. This is an extremely effective way to reach customers, because when you know exactly what somebody is searching for, you can deliver ads directly related to those queries. For some circumstances, it really is the only way to go.

But in other circumstances there is a different way to target customers and that’s using ads based on demographics, in Google’s case that’s called display ads. With demographics essentially you can reach users who you know have an interest in what you have to offer. When it comes to this type of advertising, Facebook (FB)  is king. Facebook knows your age, sex, behaviors, what you like, it knows what you like to talk about and even what you’ve said. On top of all that, Facebook buys information about its users from third parties to know even more about them.

Facebook uses all that information to match its users to the appropriate ads. Marketers supply Facebook with the info to match up to. And yes, it has been very profitable. In my own marketing agency, Facebook has begun to eat up a percentage of ad budgets typically slated for Google.
If Google is still looking for ways to compete with Facebook on display ads, while creating a more effective environment where marketers can choose specific user traits, then buying Twitter could be a real way forward for them.
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Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street

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Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. While that notion doesn’t mean that over time marketers won’t see better returns from Snapchat, after all it took Facebook some time to get it right before marketers began to see return from their platform, however the reality right now is that money is better invested in advertising on Facebook and Instagram.

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Ken on CBS3 Eyewitness News – Momentum in Camden

CAMDEN, NJ (CBS) – Dreams are taking shape along the Camden Waterfront.

The city’s planning board has approved a new 156-unit apartment building next to Campbell Field to compliment the billion-dollar Camden Waterfront mixed-use development project.

The apartments will be developed by Dranoff Properties which also did the Victor Lofts.

They will be incorporated into Liberty Property Trust’s mixed-use development that will bring a hotel, shops, restaurants and a million and half square feet of office space in a high-rise building.

“Literally within 5 years this will be a completely different waterfront. It will be thriving with residents, with commercial visitors and with the over 2 million visitors a year to this waterfront,” says Camden County Freeholder Director Louis Cappelli.

The Grow New Jersey Assistance Plan has helped Camden bring in billions of dollars worth of investment by offering tax incentives.

76ers Basketball, Subaru and Holtec International highlight some of the larger companies to move their headquarters to Camden. One of the first to make the move to Camden under Grow New Jersey is the digital marketing firm Webimax.

Founder and CEO Ken Wisnefski says his new neighbors bring excitement and will be pleased with the location.

“It’s been a great move, honestly every day that we have clients come to our office people are always amazed and say wow we can’t believe how beautiful it is here, how great Camden really is,” says Wisnefski.