Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street

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Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. While that notion doesn’t mean that over time marketers won’t see better returns from Snapchat, after all it took Facebook some time to get it right before marketers began to see return from their platform, however the reality right now is that money is better invested in advertising on Facebook and Instagram.

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