In this interview from Wharton Business Radio, Ken talks about the upcoming Etsy IPO with host Dan Loney and Philadelphia artist Sharif Pendleton.
In this segment on technology and real estate from the Real Estate Rat Pack Radio Show, Ken discusses Zillow acquiring Trulia.
“I feel very strongly that we’ve ventured into somewhat of a renaissance era into the digital marketing world, if you will, and that includes social media. Obviously, a lot of different IPOs and evaluation that we talked about earlier, all really kind of come back around into what’s going on and either social media or digital marketing in general.”
“So, I feel there’s a lot of intrigue and interest and ultimately this vertical lead generation being an aspect to that and ultimately we’re seeing a lot of companies that have had followed the more traditional marketing paths, ultimately really start to abandon TV advertising, billboard advertising, magazine advertising, and really investing in digital marketing. I think that now is a really intriguing and good time to be really invested in this type of vertical and, obviously, I think we’ll continue to see a lot more interest from large companies in this area as well.”
In this clip, Ken Wisnefski discusses the importance of branding, the perils of social media and Derek Jeter’s latest media venture with CBS Radio host Jody McDonald.