Is the Definition of Social Media Changing?

Ken Wisnefski composed an article regarding Facebook’s initiative to host news stories from reputable news organizations the New York Times and National Geographic on its platform.  Here is an excerpt: It does seem to raise the question; does a partnership between a well-known news organization and Facebook put Facebook, by any measure, in charge of […]

Is Facebook Failing to Serve Digital Marketers and Leaving Millions on the Table?

Ken Wisnefski penned an article for Jim Cramer’s theStreet.com,  here’s an excerpt: With more digital ad budgets shifting away from Google and into Facebook’s ad platform, is it possible that Facebook simply can’t meet the demand placed on it by its advertisers? It certainly appears that way, at least to us in this agency. Companies […]

Ken Wisnefski talks email marketing with Linda Prophal from Strategic Communications

        Some advice from the pros: Spend Time on the Subject Line The trick to getting people to read your email is to first get them to open it, says Ken Wisnefski, CEO of WebiMax, an Internet marketing firm headquartered in Camden, New Jersey. Think of your own email habits. Do you, […]