Ken Wisnefski in the CIO on Facebook’s instant articles

“News sites … have always been at the mercy of Facebook’s algorithms, and Facebook has no obligation to let us in on those,” says Ken Wisnefski, CEO of the digital marketing agency WebiMax. Facebook could provide more value to media publishers if it offers a guarantee that articles will reach desired demographics or certain amounts of […]

Ken Wisnefski wrote an article in TheStreet.com on how Google’s Buy Button is no threat to Amazon

  Here’s an excerpt from Ken’s article in TheStreet.com: What Google is doing here is nothing new for digital businesses. We’ve seen it time and again: Once an internet platform has enough users, it attempts to aggregate different functionalities and content to keep those users from spending time on other platforms for other purposes. Most recently, […]