CAMDEN, NJ (CBS) – Dreams are taking shape along the Camden Waterfront.

The city’s planning board has approved a new 156-unit apartment building next to Campbell Field to compliment the billion-dollar Camden Waterfront mixed-use development project.

The apartments will be developed by Dranoff Properties which also did the Victor Lofts.

They will be incorporated into Liberty Property Trust’s mixed-use development that will bring a hotel, shops, restaurants and a million and half square feet of office space in a high-rise building.

“Literally within 5 years this will be a completely different waterfront. It will be thriving with residents, with commercial visitors and with the over 2 million visitors a year to this waterfront,” says Camden County Freeholder Director Louis Cappelli.

The Grow New Jersey Assistance Plan has helped Camden bring in billions of dollars worth of investment by offering tax incentives.

76ers Basketball, Subaru and Holtec International highlight some of the larger companies to move their headquarters to Camden. One of the first to make the move to Camden under Grow New Jersey is the digital marketing firm Webimax.

Founder and CEO Ken Wisnefski says his new neighbors bring excitement and will be pleased with the location.

“It’s been a great move, honestly every day that we have clients come to our office people are always amazed and say wow we can’t believe how beautiful it is here, how great Camden really is,” says Wisnefski.

Published by Kenneth Wisnefski

Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.

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