Category Archives: Articles

Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address.  Read more

Kenneth Wisnefski, brand strategist and founder / CEO of WebiMax, noted that part of Lin’s charm was the backstory of a Harvard grad who was unwanted in the NBA and living on a teammate’s couch – then finding instant success.  Read more

Playing with a big contract in a smaller market, one with approximately one-eighth of New York’s Asian population, Lin carries the burden of expected stardom in a new town.  In New York the marketability (for an average Lin) would still be there because of all the media attention.  Read more

Kenneth Wisnefski reviews some popular beach items and discusses their viability in today’s market.  Read more

The success of Android and iOS in part depends upon the innovation provided for each platform by third-party mobile app developers, and some would argue that Android has taken a beating as a result.  Here, Kenneth Wisnefski discusses the differences going forward.  Read more

Retailers and consumer-products companies are increasingly using Twitter as a marketing tool, which has given them limitless opportunities to connect with their customers.  Kenneth Wisnefski discusses some of the worst tweets of the year.  Read more

Kenneth Wisnefski announces the addition of Bill Slawski to the WebiMax Team.  Wisnefski also discusses some of the WebiMax processes.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski to the WebiMax team.  Read more

Pro basketball fans like using social media to talk up their sport, said Kenneth Wisnefski, CEO of WebiMax. The NBA Facebook fan page has over 13 million “likes,” far ahead of any other pro sport, he said.  Read more

Kenneth Wisnefski, online marketing expert and founder / CEO of WebiMax, feels “We are seeing a major player in the tech industry detracting from Google’s services and making them [Google] susceptible to losses in a market they have consistently dominated.”  Read more

Given the personal nature of the NBA’s players it is only natural for the NBA to embrace social media. “With the NBA, the players are more personal than some of the other sports.  Kenneth Wisnefski discusses social media’s role in the Finals.  Read more

Zynga may turn into a social gaming ghost town if it doesn’t come up with a smart mobile strategy and some killer new games soon.  Kenneth Wisnefski shares his response on Zynga’s outlook.  Read more

Kenneth Wisnefski discusses the use of mobile advertising on commuter rails.  In particular, Wisnefski introduces the idea of QR codes in marketing strategies.  Read more

Kenneth Wisnefski discusses Facebook’s development and launch of the new Facebook Camera App.  Read more

Since coming online in 2004, Facebook has risen to the top of the social-media landscape and asserted itself as the essential platform for connecting with people over the Internet.  Kenneth Wisnefski discusses Facebook’s IPO and its impact on marketers.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing.  Read more

Just days before Facebook’s highly-anticipated initial public offering, some investors continue to fear an exodus of Facebook’s biggest advertisers if Mark Zuckerberg fails to tighten his focus on ad sales.  The concern follows a report on Tuesday that General Motors (GM) will stop buying ads on Facebook, as it sees them as ineffective.  Read more

“The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking,” Todd Bailey, search engine expert and vice president of marketing at WebiMax.  Read more

Pick a concern, any concern.  That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs.  Where could the trail of anxiety begin?  Read more

Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company.  Read more