Facebook’s Blowout Earnings Are Even More Impressive Than You Thought

WebiMax Founder and CEO Ken Wisnefski comments on Facebook’s 2nd quarter earnings in the online business news magazine The Street.

“Facebook has become a more popular destination for advertisers to utilize their paid advertising spends,” said Ken Wisnefski, CEO of Internet Marketing company WebiMax via email. “A lot of our clients have shifted portions of their ad spend away from Google’s paid search programs into Facebook’s paid advertising units. This is based largely on two factors, the ability that Facebook has to drill down and target their core demographic because of the large amount of data that Facebook possesses about its users, and the fact that their ad units are still much lower priced than the costs driving Google’s paid search units.”

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