Marketers for the new film Ex Machina, about a robot wanting to know what it’s like to be human, created a fake Tinder profile/bot after the film’s lead robot character and proceeded to first flirt then lure SXSW attendees to look at promotions for the film.
“While this was a great ploy to get people to view the ad for the premiere, it clearly would leave people irritated that they fell for that sort of trickery,” said Ken Wisnefski, CEO of WebiMax, a social media-marketing firm. “Honestly, if that was me who fell for that, I’d feel somewhat embarrassed and would in no way have any interest in going to the movie premiere because I would be irritated the marketing toyed with me.”
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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