Twitter’s core users are either there to get brief updates from the influencers they care about or interact with folks they don’t know personally, but with whom they may share a common interest. For influencers, it’s perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we’ve seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.
Twitter needs to give people another reason to use Twitter. Quoting Matthew Ingram from Fortunemagazine, “What Twitter needs is new users, and lots of them-and it needs them to spend longer on the network, interacting with tweets and (hopefully) Twitter ads.”
While ad-spend on Google remains dominant, digital marketing agencies like ours are finding themselves to be fully optimized on that platform, and have started to spread budgets out to cheaper options like Facebook,Bing and Pinterest. To a lesser degree, we are using LinkedIn as it can get expensive and only works for business-to-business applications. Twitter is on par with LinkedIn in the number of our clients that utilize it for sponsored ads.
If Twitter becomes a more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue. While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying.
Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.
“While I certainly wouldn’t advise my clients to make such defiant political statements, I do advise my clients to acknowledge the importance of transparency. In a world where people have so much information at their fingertips, it’s never been more important for a business to take control of their message. Trump’s proven that the masses appreciate directness in all manners,” says Ken Wisnefski, CEO and founder of WebiMax, a reputation management group. “Trump has garnered more media attention than any other candidate because of his ability to throw political correctness out the window.”
As he sits in a conference room that overlooks the Delaware River and the Philadelphia skyline, WebiMax founder and CEO Ken Wisnefski is also enjoying his view of Camden.
A Newark native, Wisnefski says he’s proud of the fact his company was the first to commit to Camden under the landmark Economic Opportunity Act of 2013’s revised Grow New Jersey incentive program.
And on the two-year anniversary of being one of the first companies to gain state approval for a project under the new law, Wisnefski said he’s never been more confident in his belief that Camden is the right place for his business to grow.
“This is where we’ve really kind of staked our roots at this point,” he said. “This will always be kind of our main corporate hub. While our expansion probably leads us into other cities on a much smaller scale and other countries on a smaller scale, this will always be our corporate location.
“This will always be our headquarters. I think that that’s just kind of the basis of it. We’ve really been pleased with it.”
For the state, WebiMax’s move to Camden is a sign that the revised incentive programs, which took years to plan and finally sign into law, are actually working and may help to reverse the long-held notion that New Jersey-based businesses are lining up to flee the high-cost state.
It’s also a milestone for the state Economic Development Authority, which administers the programs: WebiMax was the first company to actually collect its tax credit under the revised Grow New Jersey program after meeting its commitments for new and retained jobs this year. The firm recently was issued a $603,500 credit, the first of 10 annual credits under its $6.035 million award.
As of October, the NJEDA has put more than $1.1 billion on the table to lure businesses to Camden. Holtec International will receive $260 million as they construct a nuclear power plant production facility. Others, like Subaru, received $117 million to move from Cherry Hill and bring 500 jobs with them. The Philadelphia 76ers received $82 million to build a practice facility at Delaware Avenue and Martin Luther King Boulevard.
Webimax, which began operations in Mount Laurel in 2008, was named one of the top 30 fastest growing companies in the U.S in 2010 and one of the best places to work by the Philadelphia Business Journal in 2011. The company of approximately 80 employees handles search engine optimization and web design for business clients.
A “sight unseen” offer from Delaware’s governor to move south left Wisnefski and company intrigued, but they figured an attempt at contacting New Jersey officials first was worth their time.
Lt. Gov. Kim Guadagno made Wisnefski aware of Grow NJ, which was signed into law by Gov. Chris Christie in early 2012. Under the program, businesses can receive millions in tax credits in exchange for capital investments in a redevelopment zone.
“It was easier for us to stay in New Jersey,” Wisnefski said, adding that the company was told it would receive the maximum benefits if they moved to Camden. Also, there was the fear that current employees wouldn’t be able to make the commute to Delaware.
“At first, some just didn’t want to go to Camden,” Wisnefski said of his employees.
Now, they’re walking around more than they ever did in Mount Laurel, where the office was a “nameless, faceless building with no engagement with the community.”
“We’re kind of happy to be a part of what’s going on in Camden,” Wisnefski said.
“You have to ask yourself, in this day and age where everything public figures say is under so much scrutiny, how is it that someone with so much authority can exhibit such poor judgment?” Wisnefski said. “How can that person then be expected to make good decisions?”
“The reality is that if Ruben loses the faith of the fans, then he loses credibility and authority, making it that much harder to get anything done,” Wisnefski said. “By insulting the fans he’s really only putting his own job at risk.”
If Amaro does indeed lose his job, this latest dustup might end up being the best news that Phillies’ fans have received since that day in 2008 when he was named GM.