When Facebook filed for its IPO last week, CEO Mark Zuckerberg revealed that the company generated $3.7 billion in revenue in 2011, 85 percent of it stemming from advertising. Currently, Facebook solely hosts ads on the standard version of its social media platform. However, the company recently inked a deal with Bango that will bring […]
Daily Archives: February 10, 2012
Feb. 10 – Will Bango Help Facebook Monetize its 60 million-plus mobile app users? | Mobile Commerce Daily
Facebook reportedly revealed this week that more than 60 million users have engaged with third-party apps via its mobile Web site or native apps that integrate with the Bango service. With its mobile use growing, monetizing mobile is crucial for the company if it wants to continue driving overall revenue growth, and a new agreement […]