We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition. Read more
Daily Archives: July 19, 2012
July 19 – After Linsanity: Experts Weigh In on Lin’s Future in Media | Mashable
Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax. Read more
July 19 – Knicks links: Jeremy Lin fallout continues | NJ Star Ledger
Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,’ Wisnefski says. ‘The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand. Kenneth […]