“People used to take days off from work in the summer to watch the Olympics,” said Kenneth C. Wisnefski, founder and chief executive of Internet marketing company Webimax. No longer. Wisnefski expects to see a drop in midday TV ratings because people will check their Facebook and Twitter accounts for real-time updates while on the […]
Daily Archives: July 27, 2012
July 27 – Impact of Social Media on the Olympics Highlighted by Twitter | Community News
“We simply have never seen such comprehensive engagement as this,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax. “Social media, and Twitter specifically, is driving an unprecedented, real-time, and interconnected experience that improves spectatorship and promotes the Olympic brand – the pinnacle being the London Eye Twitter Positivity Lightshow. Read more