“As the ability to target the right consumer with the right ad improves on nearly every platform, providing data on consumers will be a key factor for advertisers deciding which platform to invest in,” said Ken Wisnefski, founder and CEO of WebiMax.
“For advertisers, the ability to change strategies based on a measure of what works against what doesn’t hinges on knowing more of that data.”
“There are two types of people, those that get Twitter and think it’s amazing and those that don’t,” Mr. Wisnefski said. “The reason there are people that don’t get Twitter is that they can spend a lot of time on the platform before seeing the most targeted and relevant content and realizing the benefits.
“I think an approach that expedites the process of leading people to the content they want could create the most opportunity for Twitter.”
“The recent purchase of the live video streaming app Periscope, that is both integrated into Twitter and can act standalone, is one outside-in example of how Twitter can bring people to that amazing content faster.”
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