Category Archives: Articles

Recent reports that some businesses and government agencies are asking job applicants to share their personal login information for Facebook is driving a heated debate on online privacy. Online marketing expert Kenneth Wisnefski wrote in the Washington Post that the debate could lead to litigation brought by job seekers and possibly to legislation protecting job […]

When it comes to cell phones, lower prices and competition among service providers transformed what was once a luxury for the privileged few to a necessity for the masses. They evolved from the expensive “car phone,” carried in bags, to today’s tiny-by-comparison smartphones, which are used for far more than making calls and sending text […]

The Mega Millions lottery jackpot has hit a record $500 million. Would you quit working if you won it?  If you have a job interview this week, that is hardly an idle question. The lottery, to be drawn Friday, is on a lot of people’s minds this week, and as a result hiring managers may […]

A rare piece of bipartisan legislation aimed at helping spur job creation is currently making its way through Congress. The Jumpstart Our Business Startups (or JOBS) Act is a package of six bills that would ease various Securities and Exchange Commission rules that apply to small businesses looking to secure financing.  Read more

Retail sales for February exceeded expectations by one-tenth of a percent, according to official figures released by the U.S. Department of Commerce. The results, buttressed by strong automotive sales, were largely driven by customers using the power of the Internet.  Kenneth Wisnefski, founder and CEO of Internet marketer WebiMax, said he feels “the increase is […]

Remember those step-by-step procedures you learned in school for calculations and data processing? Those procedures your teacher told you you’d never need because other people would take care of it?  Well those other people work for Google, and those procedures—those operations that result in what is essentially automated reasoning through an algorithm—well, they are changing. […]

When WebiMax, a Mount Laurel, N.J.-based search engine optimization firm, placed its first QR code on a banner at the 2011 Search Marketing Expo in New York, company founder Ken Wisnefski was impressed that it was scanned by 250 people. That led him to refine his QR strategy to track people who arrived at the […]

Acceptance of quick-response (QR) codes–those square bar codes that connect consumers to a website, video or special offer–is increasing at a rapid clip. Digital market research firm comScore found that roughly 20.1 million people scanned QR codes with their phones in a three-month average period ending October 2011, vs. 14 million in June 2011.  Read […]

Facebook is rolling out yet another feature to keep members engaged with the site for as long as possible.  Called “Interest Lists,” Facebook touts it as a way for users to create their own personalized newspapers with special sections — or feeds — on topics that matter the most to them.  Read more

Philadelphia SmartCEO magazine announced today the 2012 SmartCXO Award honorees, including both Mr. Todd Bailey, Vice President of Digital Strategy of WebiMax and Mr. Kevin O’Brien, Vice President and Principal of WebiMax.  Read more

Facebook announced yesterday that adverts will appear on the 425m mobile devices used to access the social network.  The move follows the roll-out of adverts on users’ news feeds, which began in early January. This means that brands you’ve endorsed by hitting the ‘like’ button will now be able to push deals and other updates […]

Social media may be great for your personal life, but its benefits may not be as great for your work life. According to new research reported on Philly.com, a quick review of a job candidate’s Facebook page can predict future job success.  Read more

Facebook on Wednesday is set to stage its biggest-ever ad event, where it’s expected to unveil an ad platform overhaul just two months before its IPO. The company’s future might depend on how well advertisers are able to parlay the dominant social network’s 845 million users into building buzz and branding — and more sales. […]

The success of Jeremy Lin as a brand cannot be understated. We are introduced to a man who was released by two NBA rosters, only to be given a chance by the New York Knicks. His instant rise-to-fame as the starting point guard of the Knicks proves more to consumers than simply a lesson in […]

Even when an online retailer wins out on price, the cost to ship it to your home might erase the price advantage, which is especially true of heavy items such as televisions.  “You’ll see sites that have a good price, but they’re trying to get it to the East Coast from Arizona, and a lot […]

This month, Google+ passed 100 million users. And analyst Paul Allen (Google+ unofficial statistician) predicts that by the end of 2012 the number of Google+ users will exceed 400 million. Who are these people? Many of them are your customers, partners and media professionals. And now with Google+ Your Business, Google is attempting to make […]

It would be blasphemy to say it in China but the sensational start of Jeremy Lin’s rise to superstardom overshadowed the important U.S. visit of Chinese Vice President Xi Jinping last week.  Read more

Web entrepreneur Ken Wisnefski is concerned that Facebook’s users will not appreciate the addition of mobile ads in March.  Read more

Vice-President Xi Jinping’s visit to the US this week has attracted a lot of expected attention from government officials, the media and the American public.  What was totally unexpected was the dramatic entry on the sports and international scene of New York Knicks basketball player Jeremy Lin, a Chinese-American born in Palo Alto, California, to […]

A new website with a very off-color description of Mitt Romney could create a serious image problem for the Republican presidential candidate. Reputation management experts call it “image-jacking” — and Google says it’s out of the company’s hands.  Read more