The success of Jeremy Lin as a brand cannot be understated. We are introduced to a man who was released by two NBA rosters, only to be given a chance by the New York Knicks. His instant rise-to-fame as the starting point guard of the Knicks proves more to consumers than simply a lesson in professional sports. Read more
Related posts:
Aug 13 - Atlantic City Casino Revenue Continues to Fall- Down 10 Percent for July | City Biz List
July 18 - Even in Houston, Lin boasts marketing potential reminiscent of Yao | Houston Chronicle
Ken in Mobile Marketer discusses Twitter's direct response strategy
Ken on Mid Day with Dr. Drew - Apple Vs. the FBI