Facebook officially filed its IPO on Wednesday. The initial public offering is expected sometime in May and will value Facebook at $75 billion to $100 billion. The company generated $3.7 billion in 2011 revenue. As strong as this figure sounds at first, a savvy investor should look further in to its financials to see how Facebook generates so much revenue. It is reported that the social media titan generated 85 percent of overall revenue from advertising. Read more
Related posts:
Aug 6 - Gabby Douglas (Naturally) Cashes In On London Olympics. But Can She Keep It Going? | Forbes
Feb. 16 - Jacking Your Image | Richmond's Morning News
Ken Wisnefski in EContent Magazine on the increased trust in branded content
Ken Wisnefski in Mobile Marketer on what the FCC's Net Neutrality regs mean for Mobile