My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool.
But many customers are still not realizing HubSpot’s full potential. The CRM add-on could change that. For one thing, the add-on is free. As part of its strategy, HubSpot is counting on companies to switch from competitors or add its product to systems focused on other areas.
Clearly, digital marketing has become increasingly important. Businesses know that the ability to collect information about consumers online behavior will give them a competitive edge and benefit their bottom line. HubSpot’s willingness to offer businesses a free product will undoubtedly attract small- and medium-sized businesses — especially those that wouldn’t be able to afford or take advantage of more powerful tools like those Salesforce offers.