Ken discusses Target’s new Mobile App with Chief Marketer Magazine





Target’s new mobile app provides customers with in-store inventory information and store maps.

Wisnefski says that combining this kind of app solution with mobile payment will allow people to avoid lines and could make the hassles of brick and mortar shopping experiences a thing of the past.

“People will never give-up the convenience of online shopping, and I don’t think people will ever give up entirely on shopping at brick and mortar stores, but they may eventually give up on stores that don’t enhance the shopping experience in ways similar to this. With the holiday shopping season already in gear, this technology could give retailers a slight bump, but I’d expect a much larger bump next year as people become more aware of this capability,” Wisnefski says.

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