Ken in Mobile Marketer says Responsive Web design essential in Asia-Pacific’s content cocktail

“A Web site that is mobile responsive and content are key for a lot of reasons, even if we’re talking about markets where social media apps are preferred,” said Ken Wisnefski, founder and CEO of WebiMax.

“We have markets where people are going right to the source, so blog content is a huge factor, and that content needs to live somewhere that is easily read on mobile devices, if that content has any hope of being shared over social media channels.
“We have markets where people primarily turn toward social media and messaging apps like WhatsApp, WeChat and KakaoTalk, but we have influencers on social media who have to have a source of information to have something to either share or say, so that comes back again to the content,” he said.

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