Ken Wisnefski comments in Mobile Marketer on new study that analyzed 1Billion native ads

Ken Wisnefski commented on the findings on a study by the firm Velvet Integrated PR that analyzed 1 billion native ads.
“Getting people to click on something that appears to be an ad is a very tall order when surrounded by compelling, interesting articles and stories with facts and figures,” said Ken Wisnefski, founder and CEO of WebiMax.

 

Valuable content
“We are living in a world where data is becoming an increasingly more valuable part of our everyday lives,” Mr. Wisnefski said. “There is so much content coming at us all the time over the Web, but people have a preference to see things that are to some degree quantifiable.

 

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