“The reality is, if you look at a reputation or crisis management plan, you need to have it customized to meet your needs and you need to understand the depth of your problems,” said Ken Wisnefski, founder and CEO of ORM provider WebiMax.
“A lot of times, people think something’s a big deal when it’s really not that difficult to fix, while some clients may spend thousands of dollars to fix something,” he added.
To ensure that you get the best reputation management service while still acting fast, Wisnefski advised customers to have their potential providers provide them with some sort of analysis related to their current online sentiment. Then, he said, “really dig into how they plan on addressing that problem — if they’ve got a scripted approach, it’s probably not going to be what you need.”
Wisnefski also noted that it’s sometimes easier to handle a crisis situation if you’ve already been working with a reputation management service, since it means you can monitor your online reputation and act fast when the situation arises.
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