Ken Wisnefski in Mobile Marketer on what the FCC’s Net Neutrality regs mean for Mobile

 

 

“I would specifically feel the impact will not be all that dramatic except down the line with the fact premium based services may change, which would alter how some marketers display their messages,” said Ken Wisnefski, founder/CEO of WebiMax, Mount Laurel, NJ. “I am still a bit unclear though of the range of impact.”

 “The rules of the internet and mobile are just evolving,” Mr. Wisnefski said. “The FCC realizes that is somewhat the Wild West and they need to spend more time evaluating it to have more restrictions.

“While I don’t love government interference at this juncture, I can appreciate the need for regulation,” he said.

“So the potential [exists] for better ability to view mobile-fed content,” Mr. Wisnefski said.

“I think that the government beginning to focus more heavily on the internet is interesting, as they have been very slow to adapt to what is going on with the internet,” Mr. Wisnefski said. “Many laws are severely outdated as people have progressed from typewriters to smartphones, and the ability to have an audience and platform is open to anyone.

“This is all new within the past 20 years but at the same time, our laws have been extremely slow in adapting policy that speaks to the landscape of today,” he said.

 
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