#5 Engage with a younger audience.
Snapchat is without doubt a young persons game. It’s core demographic is 18-24 and almost certainly the majority of that is towards the younger side of that group. If your own demographic is similar then it will be a powerful marketing channel. It’s current, trendy and it’s where all the import influencers. If your product or service isn’t aimed at this group it might be worth giving it a go. You might get a few new customers and in the long run it might be worth sticking with it. As Ken Wisnefski, founder and CEO of Internet marketing company WebiMax says:
“For marketers catering to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it worthwhile. Of course, there was once a time when Facebook was viewed as a platform for younger people, and that is certainly no longer the case.”