Twitter’s Buy button unlikely to be a big revenue driver

Posted byKenneth Wisnefski Leave a comment on Twitter’s Buy button unlikely to be a big revenue driver

“Twitter needs to find more ways to monetize the visitors that are using its site,” said Ken Wisnefski, founder and CEO of Internet-marketer WebiMax. “But truthfully, I don’t think Twitter is a vehicle that’s going to see huge value from an ecommerce function. I don’t think people view it as that type of platform.

“I think people will look at products on Twitter and go into more investigation and make purchases further downstream, but I’m not certain it’s going to be a windfall of revenue for Twitter.”

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Published by Kenneth Wisnefski

Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.

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