Twitter’s Buy button unlikely to be a big revenue driver

“Twitter needs to find more ways to monetize the visitors that are using its site,” said Ken Wisnefski, founder and CEO of Internet-marketer WebiMax. “But truthfully, I don’t think Twitter is a vehicle that’s going to see huge value from an ecommerce function. I don’t think people view it as that type of platform.

“I think people will look at products on Twitter and go into more investigation and make purchases further downstream, but I’m not certain it’s going to be a windfall of revenue for Twitter.”

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