Monthly Archives: July 2015

#5 Engage with a younger audience.  Snapchat is without doubt a young persons game. It’s core demographic is 18-24 and almost certainly the majority of that is towards the younger side of that group. If your own demographic is similar then it will be a powerful marketing channel. It’s current, trendy and it’s where all the […]

Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it’s an issue that can be addressed through emerging digital channels such as social media. Consumers’ purchase paths are becoming increasingly complex, so it’s important to monitor social media impact on brands. Creating products that customers love is the core path […]

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory. “Nike has found a way to control more of their inventory and possibly improve customer relations to a degree,” said Ken […]