Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest. A recent unscientific survey […]
Monthly Archives: February 2016
Ken on Mid Day with Dr. Drew – Apple Vs. the FBI
Ken’s Article in Financial News Site The Street: The Future of Elections: Presidents Will Be Chosen Online, and Ad Budgets Will Follow
Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next — not via online ballot box, […]
Ken in Luxury Daily on Twitter’s 4th Quarter
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow. “As agencies have figured out Adwords and gotten more optimized on that platform, Adwords itself has gotten more expensive,” Mr. Wisnefski said. “A percentage […]
Ken Talks Twitters Fourth Quarter Earnings With Chantal Tode of Mobile Marketer
Social influencers Another possible move Twitter could make would be to partner with influencers, who are becoming an increasingly important part of the mobile social marketing landscape. “The return of co-founder Jack Dorsey, who knows the product and perhaps the best direction forward, has yielded some interesting propositions for ad agencies looking to spend money,” […]