5 Tips for Designing Your Website to Serve Every Customer Individually

Kenneth Wisnefski on Entrepreneur.comAdjust content based on certain times. Changing the content on a website based on the time of day, week or even season can increase conversions as well. Consider replacing a phone number available to website visitors during business hours with a contact form when the business is closed. This will avoid missing out on potential customers who want to get in contact outside of business hours.

“The ability to offer different products over the course of a day based on targeted trends, habits or culture will increase conversions,” said CEO of internet marketing company WebiMax, Ken Wisnefski. “For example, a restaurant offers a different menu throughout the day as they switch from lunch to dinner.”