Target’s new mobile app provides customers with in-store inventory information and store maps.
Wisnefski says that combining this kind of app solution with mobile payment will allow people to avoid lines and could make the hassles of brick and mortar shopping experiences a thing of the past.
“People will never give-up the convenience of online shopping, and I don’t think people will ever give up entirely on shopping at brick and mortar stores, but they may eventually give up on stores that don’t enhance the shopping experience in ways similar to this. With the holiday shopping season already in gear, this technology could give retailers a slight bump, but I’d expect a much larger bump next year as people become more aware of this capability,” Wisnefski says.
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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